I think you are being deliberately dim about this now. You must understand that what they "won" was permission to talk with Caicedo. If Liverpool don't offer terms that suit Caicedo (and his parasite agent), then there is no deal. In that case, Brighton can agree to sell him to someone else (who would have to offer an acceptable package to Caicedo) or keep him.Auctions have winners. Liverpools bid was accepted. There is the caveat, winners! Tony would look very dishonourable selling him to Chelsea all the while Liverpools bid is on the table.
There may be parties acting in bad faith (agents, clubs, "journalists" etc) but everything else going on around this is just noise.