Cardiff to rebrand to red, as blue is "unlucky"

[Monkey Man]

What a terrible official statement - just vague management-speak that amounts to nothing very much at all. It might make more sense in Welsh.

 

[sully]

I've just realised they'd have to replace all the seats in their shiny new stadium and also a lot of the cladding panels.

Sheer madness on a grand scale if they're really considering it!

 

[TWOCHOICEStom]

Interesting:
Cardiff City Forum | Cardiff City Messageboard

FANS’ leaders tonight told WalesOnline they were torn over radical proposals for Cardiff City which could catapult the club to the summit of British football – but at the cost of its proud tradition.

Around 15 representatives met with officials from the club in a two-hour meeting held at the Cardiff City Stadium last night.

They emerged saying the club had listened to their concerns but that there was no option but to accept a generous financial package given the club’s finances.

They said the deal was dependent on the outstanding debt to Langston being settled but said if terms were agreed a raft of changes would be brought in – beginning at the start of the new season.

After the meeting, Vince Alm from Cardiff City Supporters’ Club said the club could struggle to keep afloat without the deal.

He said: “I understand what they were saying. The problem I have got is I’m a traditionalist and I think it’s the Bluebirds and the badge is our identity.

“I’m against that but understand the reasons why the local board are making this decision to put the club on a financial footing.

“They haven’t agreed on it but the reason they are looking at this offer to put the club on a sound financial footing.

“Without it we might struggle to keep afloat more than a week or two by the sounds of it.

“It gets away with a lot of our identity but you will never lose our history because it’s always there,” he said.

“Langston is yet to be done and that would be a pre-requisite of a deal going ahead.

“Apart from everything, it’s the best deal ever. It’s fantastic, the whole package, it’s great, it’s just the colour change and the badge change.

“Those are my personal views though and we need to talk to our members yet.”

Fan representative Keith Morgan said: “Basically the club put across its explanation of the outlying terms for new investment by the existing investors.

“There’s quite a bit of detraction in terms of the proposal to change our colours because of the worries fans have of losing our identity that has been with the club since 1899 and it has always been the Bluebirds.

“But it is trying to balance that out against the economic realities of life.”

And Annis Abraham, who has supported the team for 40 years, said: “We were 99% united in there all of us.

“They have gone further than Sam Hammam – they have taken the Bluebirds, they have taken the whole crest away and given us a red strip with not even a bit of blue trim, it’s black.

“They were fantastic – Alan Whiteley and Wayne Nash and the media lads.

“They listened to us but it doesn’t matter what we say because they admitted they only worked for Vince Tan. They felt for us, truly they did.

“It’s not down to them – it’s happening.

“It’s happening, no matter what anyone says and that’s what they have said.

 

[AMEXican Wave]

I'm convinced that their Malaysian owners want to rebrand as a 'Wales team' rather than a 'Cardiff team'. We shall see.

 

[Storer 68]

"Cardiff Sheepshaggers" anyone?

 

[Garry Nelson's Left Foot]

They could always change their away kit to blue...

 

[Braders]

Cardiff City Forum | Cardiff City Messageboard
"Our home shirt will be red with black trim, black shorts and red socks and the club badge will be totally different to what we have currently.
The sponsorship on the front of our shirt will be Malaysia.

The away kit will be blue.
We will no longer have the nickname the Bluebirds.

Vincent Tan is close to agreeing a £100m investment in CCFC.
But Langston has to be sorted first.
An announcement is to be expected in the next 2 weeks.

The stadium will be increased to 35,000 for the 2013/14 season.


The meeting was told that the change to red kit and Welsh dragon badge was non-negotiable and there was no viable alternative for the Board but to accept the proposals as the club could not survive financially without the investment.

These are the main points of the meeting and I will give a fuller description and the reasons behind these changes later."

 

[Gritt23]

Not a joke apparently........

Cardiff City Forum | Cardiff City Messageboard

Owners want to change their whole brand from blue to red.

Well, Cardiff fans can sleep easy in their beds then, as at least their owners sound entirely sane.

 

[BHA Benny]

it said on sky sports the owners might be changing it red as it appeals to asia more and that they want a wider range of fans across the globe

 

[cloud]

it said on sky sports the owners might be changing it red as it appeals to asia more and that they want a wider range of fans across the globe

Next they will be choosing the squad numbers based on feng shui

 

[Lord Bracknell]

 

[leigull]

Cardiff have announced they will NOT be changing their kit from blue to red after opposition from the fans

 

[BHA Swiifty]

Cardiff have announced they will NOT be changing their kit from blue to red after opposition from the fans

do you know if they made any red kits?

 

[leigull]

do you know if they made any red kits?

Not sure. Wouldn't have thought so but not sure how long they were planning it before it leaked out.

Cardiff City | News | Club News | Club News | AN OPEN LETTER TO FANS FROM TG

From their Official Site:

AN OPEN LETTER TO FANS FROM TG
Posted on: Thu 10 May 2012

An open letter from Dato' Chan Tien Ghee, Cardiff City Football Club Chairman to all supporters.

To begin, I would like to assure all supporters that the feelings toward Cardiff City Football Club from Malaysia remain as strong as ever. Since our arrival in 2010 we have been blessed and humbled by the passion and dedication of everyone associated with the club, a trait we quickly adopted ourselves, along with the collective aspirations to see Cardiff City succeed.

Article continues
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Having remained in regular and close contact with board members and the management team in Cardiff, both I and our principal investor, Tan Sri Vincent Tan, are aware of and fully appreciate the concerns from supporters and others alike given the scale of the bold, and as we believed necessary steps that would need to be taken if this football club is to be able to realise the dream and vision that I would hope all supporters have for our future. It was therefore unfortunate that someone felt the need to leak and break the confidential details of some of those plans before they had been fully finalised and agreed by the board, which has led to the series of events unfolding this week.

Following Cardiff based meetings and discussions with supporter representatives, media outlets and management staff at the club, led by Alan Whiteley, key points have been communicated, listened to and discussed in depth here in Malaysia. To that end I would like to communicate the following points to help supporters understand our feelings and the strategy going forward.

I can categorically state that there were never any plans to rename the club. Cardiff City Football Club has a rich history, which we are honoured to celebrate and share locally, nationally and internationally. Indeed, the intention and part of the reason for reaching agreement with the Cardiff Blues was to allow the stadium to become the sole home of the football club. As such it could embrace and honour the history and heritage through the ages at the stadium accordingly, a step that was intended to allow future generations to also remember, learn and appreciate the achievements of the club in years gone by.

It is clear to all concerned that the club simply cannot continue to function and exist in its current state, effectively losing large amounts of money each month, while acquiring more and more debt. We have continued along this path until the end of the current season, but the club inevitably now faces bold and real world decisions should we want to see the club survive. As romantic and simplistic a notion as it may seem, maintaining our current course without growth or change, is not, and cannot be, an option.

The new club crest and home colours which were being discussed were intended to demonstrate the symbolic fusion of Welsh and Asian cultures through the use of the colour red and the predominant featuring of a historical Welsh dragon under the Cardiff City FC name. This would have been a springboard for the successful commercialisation and promotion of the club and its brand, driving international revenues and allowing us to fund transfers and success locally, thereby giving the club the best chance of competing at the higher reaches of competition.

This was not meant as a slight in any way shape or form on the club's traditions or history which we recognise are the lifeblood of any club. It was intended as a positive change to allow us to adapt and embrace the future. Notwithstanding a number of rumours there were no further plans to turn the stadium red or make other radical changes.

The impending investment and development plans built on the above strategy which were in the course of being finalised and led by Tan Sri Vincent Tan were intended to greatly reinforce our long term affinity and reflect and represent a desire to see this great club grow, built on solid foundations that would ensure the prosperity of Cardiff City within South Wales for many generations to come. It was intended to reach settlements with the principal historic creditors, and for Tan Sri Vincent Tan to then transfer the debts currently due to him into equity and drive revenues through an aggressive marketing and commercialisation plan. This would as a result allow initial and further investment for team strengthening.

However we have no desire to cause offence or for people to think we have no respect for the club or its history as it would appear has been suggested in various quarters including by local assembly members. We would have hoped that the significant investment made to date would have already demonstrated our good faith in that regard. Indeed, we are disappointed that anybody would think the contrary. In the light of the vociferous opposition by a number of the fans to the proposals being considered as expressed directly to our local management and through various media and other outlets, we will not proceed with the proposed change of colour and logo and the team will continue to play in blue at home for the next season with the current badge.

We will now reassess in conjunction with the board of the club the future strategy and the further ongoing investment necessary to allow the club to continue to trade. This may include looking for new and additional partners and investors.

Finally I would like to thank all associated with Cardiff City Football Club for their fantastic and continued support during the whole of the last season and to express my thanks to our manager and his team and staff at the football club for all their work last year in again getting us so close to promotion in what was always going to be a difficult transitional season.

Yours sincerely

TG

 

[Elvis]

BBC News - Cardiff City FC drop plan for red shirts instead of blue

Blue it is then!!

 

[7:18]

I'm convinced that their Malaysian owners want to rebrand as a 'Wales team' rather than a 'Cardiff team'. We shall see.

sounds absolutely to be this, a real shame for Cardiff fans...Swansea must be loving it!

 

[KJP]

They've changed their mind and rebranded

 

[Papa Lazarou]

Good to see they are good on their word then. Nice.

 

[Kalimantan Gull]

Interesting that red and dragons are Chinese symbols too. I think that's what they're going for, see the badge slowly change to a chinese dragon from a welsh one

 

[TWOCHOICEStom]

Cardiff change to red