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Do we know if we're actually going to wear this next Thursday?

It's never actually been confirmed whether this is technically a home or away shirt. I assume now that ambiguity might be intentional, so that we can wear it whenever (within UEL).

Same. Already bought the away, don’t usually do more than one per season, can’t justify it.

Spot on. Could not agree more. If it’s Nike that are holding us back from a proper marketing strategy, then ditch them.

I have to admit I don't live in Brighton anymore, probably go there about 2-3 times a months so I acknowledge others will be more up-to-date than me. If it's true that more is being done to show club visibility in the city centre then excellent, I'm delighted to hear that.

I refuse to.

Have to admit I haven't seen the LED billboards - obviously if the club is improving in this respect then good.

Without wanting to sound like a dick - you surely understand how advertising works? When I have visited Newcastle, it is very clear there is a football club embedded in that city's heart, in it's culture - constant reminders. It drives awareness, which brings new fans, which drives revenue. If...

Is the Churchill Square store permanent? I had been under the impression it was temporary/pop-up. If not, then that's at least a step in the right direction. I guess I also mean things like advertising, billboards, on buses etc. When I've visited the city the last few times, you wouldn't know...

I'm not just talking about Nike. I'm talking about the club itself. It is insane that we don't have more of a presence in the city centre. You'd never know Brighton even had a football team. And then yes coupled with the Nike supplier situation it all feels very tinpot, which is completely at...

It's the one area where the club is still sorely in need of a complete revolution. In terms of club presence in the city of Brighton, widespread availability of kit etc, we still feel like a League One side.

Whilst I take your point, the club should take note of the fact loyal fans feel the need to look for cheaper/more accessible alternatives.

No confirmation on the site article announcing the kit as to what it is actually for?! Is it replacing the home or the away? Or both? Do other sides do this for European competitions?

My poor wallet.

Oh SHIT. That is nice. As others have asked, does this effectively replace the Green and Black away for Europa matches, or what?