This was my thinking.What space does this free up at the stadium.
This was my thinking.What space does this free up at the stadium.
Are you moaning about the moaners?Something for the moaners to moan about, for no other reason than to have a moan.
Stupid!!Call me stupid, but why would people NOT still call it the Amex (or why 'no more Amex' or 'Amex RIP' as I've seen), when the new official name still has the 'Amex' bit in it?
Needs a POLE!I think we should also get rid of the Hove part of the clubs name.
We don’t play there anymore.
I doubt many of us use the name when talking about our club.
It would make sense to tidy it up……what do you think?
Agree.I get the stadium name change - much cleaner and better for our main sponsor.
However, I liked 'Albion In The Community', it seems more of a natural, grass roots partnership and having just 'Albion' makes it Sussex-wide and not just the city. To me, 'Brighton and Hove Albion Foundation' seems more urban, corporate and top-down.
Everyone, including the media, will verbally call it the Amex regardless. It’s possible that dropping ‘community’ is to encourage TV companies & the press to use the entire name in writing, as it’s a bit long with the correct title. I think I’ve seen it shortened incorrectly to ‘The Amex Stadium’ on TV sometimes in the same way that the shoddier operators don’t put “& Hove Albion” on the table.Perhaps the club, or possibly Amex, don’t like the Amex abbreviation. By calling it American Express Stadium they get their full name out there. Just a thought, we know they are very particular about their branding. If we see the club drop the term Amex, that would point to this.
No idea. It’s as if a significant number of people are unable to read the press release.Call me stupid, but why would people NOT still call it the Amex (or why 'no more Amex' or 'Amex RIP' as I've seen), when the new official name still has the 'Amex' bit in it?
More corporate space, similar to the Heineken Lounge in the South Stand.What space does this free up at the stadium.
Eh?Everyone, including the media, will verbally call it the Amex regardless. It’s possible that dropping ‘community’ is to encourage TV companies & the press to use the entire name in writing, as it’s a bit long with the correct title. I think I’ve seen it shortened incorrectly to ‘The Amex Stadium’ on TV sometimes in the same way that the shoddier operators don’t put “& Hove Albion” on the table.
This thread might underline why this is happening I suppose, given how many people don’t seem to have a clue what the actual name of the ground is & think it’s officially ‘the Amex Stadium’. Personally, not keen on dropping ‘community’ as it was a recognition of the decade the community spent winning the right to have a stadium at all.
Meanwhile someone, a true fan, has piled £300,000,000+ into our club, I think I'll leave the judgements to them.The community of Brighton and Hove will be around long after American Express have upped and left our city. Short sighted move.