Who is to blame for this horrendous PR gaff ?

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SULLY COULDNT SHOOT

Loyal2Family+Albion!
Sep 28, 2004
11,296
Izmir, Southern Turkey
If anyone thinks the club's media team chose to just lob out that hand grenade last night giving Poyet a 'free hit' whilst live on TV then it is they who are stupid.

Bozza .... god no I dont think they CHOSE to do it all. I think they totally miscalculated. The statement feels like they already knew the shit was hitting the fan and they were getting soemthing out asap. It shouldnt have come to that.

I suppose thank god they got anything out at all as (and Im totally speculating here) it looks like Gus's post-game comments suggests he MAY HAVE been planning to give the idea that he didnt know when he did but after making comments his lawyers advised him to backtrack sharpish or face legal action.

Gus does not come out that well here either. But he still looks like the injured party.
 




Rookie

Greetings
Feb 8, 2005
12,135
For me there was a three hour window when the club shouldn't have released anything because it would have given Gus the upper hand. What difference would releasing the statement after 10 have made? It would have taken away the chance for Gus to respond live on tele. By releasing it at 8 they left themselves open.
To those saying Gus would have said something, he didn't say anything at the start of the program so why believe that would have been any different
 


Uncle Spielberg

Well-known member
NSC Patron
Jul 6, 2003
42,866
Lancing
The simple solution to have avoided all this would have been to release the statement and sack Poyet this morning. Hardly Rocket science is it ?
 


peterward

Well-known member
NSC Patron
Nov 11, 2009
11,452
It's not a PR disaster at all.

I think it has been bad PR through this saga, but i suspect thats not the clubs over-riding priority in this.

Paying up the remainder of Poyets contract would cost a lot, surely in the low millions?

Had Tony finally had enough of his outspoken and unruly manager??? seems likely and if there were grounds to fire him for breaches of contract, that may save a lot of dosh

Publically we heard about the email to all staff and refusing to deal with the retained players list, nobody knows who was involved in "poodunit"? and if that was a factor, but my guess is that the clubs lawyers will have measured his perceived actions against his contract and against employment law and then start a formal process that fulfills the employment law criteria to sack him without the need to pay him his full payoff......to get him out as cheaply as possible...ala gross misconduct.

If the club had to pay regardless they could've disposed 5 weeks ago, but there have been examples of breach based sackings over performance based before where the guilty party had their contract terminated without paying the remainder due to breaches.

people on here have speculated Poyets remaining contract may be worth 2 million? whatever it is, is it worth spending 5 weeks and a bit of bad PR if the club or their advisors think there is grounds to get him out for nothing or a lot less on breaches if they follow due process? its a lot of TB's cash, is that more important to TB than PR??, you don't become as wealthy as him by worrying how others perceive you.
 


luge

Well-known member
Dec 18, 2010
508
Good PR would have been to

third - sit down with BBC and iron out how this is going to be played....seeing as its obvious BBC (media) will use it as a PR coup. By doing this legal boundaries could have been set. If nothing agreed then club could have released a statement saying they had informed BBC before the programme to cover their backs.


The club would have absolutely no sway with how the BBC would conduct any interview, especially in a BBC studio.
 




Titanic

Super Moderator
Helpful Moderator
Jul 5, 2003
39,191
West Sussex
Whatever way you dress it up tonight has been a PR DISASTER for the club. To release a club statement just before Gus Poyet has an audience of a million or so on BBC is to be fair a " schoolboy " error. Now Gus maybe lying but why would he do this as it would be so easy to prove he lied ? It would be professional SUICIDE and no club would want to touch him if he lied , live on TV.

Surely he is not that deluded ? Whatever way he has the BBC on his side. The commentator made a swipe against BHAFC live on air , so we are being made complete mugs. The half time interview was an open goal for Poyet and he took it, smashed the ball in the back of the net and the studio appears to be 100% behind him. Who is responsible for releasing a club statement now ?

Surely tomorrow morning made more sense knowing Poyet was on live TV ? Wtf is going on ? The club has had more or less the whole country behind us and until recently, apart from CPFC the whole football community has been behind us. It is a fcking pr shambles and fans can be rightly very annoyed imo.

If anyone thinks the club's media team chose to just lob out that hand grenade last night giving Poyet a 'free hit' whilst live on TV then it is they who are stupid.

Sadly, we don't seem to be short of 'stupid' people on NSC! :laugh:
 








Uncle Spielberg

Well-known member
NSC Patron
Jul 6, 2003
42,866
Lancing
Sadly, we don't seem to be short of 'stupid' people on NSC! :laugh:

What is stupid about saying the club should have made the decision and released the statement TODAY ?
 


Icy Gull

Back on the rollercoaster
Jul 5, 2003
72,015
The simple solution to have avoided all this would have been to release the statement and sack Poyet this morning. Hardly Rocket science is it ?

How would you have reacted if Gus had broken the news live on BBC? Are you suggesting that this could not have happened?

You'd have been the first on here whinging about how unprofessional it was.
 


LamieRobertson

Not awoke
Feb 3, 2008
47,038
SHOREHAM BY SEA
Exactly this - I'm sure they were forced into a situation where he was going to reveal it anyway. No club would release a press statement like that on a Sunday, let alone at 7pm on a Sunday unless they absolutely had to try and remain some semblance of control over the message.

Guesswork by saying he was going to reveal it anyway
 




LamieRobertson

Not awoke
Feb 3, 2008
47,038
SHOREHAM BY SEA
How would you have reacted if Gus had broken the news live on BBC? Are you suggesting that this could not have happened?

You'd have been the first on here whinging about how unprofessional it was.

of course it could have happened...but you cant say for sure it would of
 


Rookie

Greetings
Feb 8, 2005
12,135
How would you have reacted if Gus had broken the news live on BBC? Are you suggesting that this could not have happened?

You'd have been the first on here whinging about how unprofessional it was.

But he didn't, he had the chance at the start of the program if had wanted to and known (going by the club's twitter the statement actually was released just before 8)
 


JamesAndTheGiantHead

Well-known member
Sep 2, 2011
6,294
Worthing
The BBC are taking this story and running with it on their 'breaking' sports news page, all of these have come in the last hour and a half;

Gus Poyet says he plans to appeal his sacking as manager of Championship club Brighton.
The Uruguayan was made aware of the news while he was working as a pundit for BBC Sport on Sunday, when a member of the production staff gave him a club statement off air during the Confederations Cup coverage.

Gus Poyet's sacking as Brighton manager, while the Uruguayan was working as a pundit for BBC Sport, has to go down as one of the more unusual ways a manager has been relieved of his duties.
Can you think of any other unconventional ways a manager has been sacked, or has learned of his dismissal?

After Gus Poyet found out about his sacking as Brighton manager while working as a pundit for BBC Sport, we have asked you for any other unusual ways a manager has found out about his dismissal. Keep them coming, #bbcsportsday

With Gus Poyet finding out about his sacking as Brighton manager while on air for the BBC, and Mickey Arthur being sacked as Australia coach 16 days before the Ashes series with England, we are asking you what is the most unusual way a coach has found out about his dismissal? Let us know, via #bbcsportsday

It seems he must now be referred to as Gus 'sacked-while-on-air-at-BBC' Poyet.
 




luge

Well-known member
Dec 18, 2010
508
How would you have reacted if Gus had broken the news live on BBC? Are you suggesting that this could not have happened?

You'd have been the first on here whinging about how unprofessional it was.

If he already knew - Gus wouldn't have announced anything that would demean any legal contest.
 


Icy Gull

Back on the rollercoaster
Jul 5, 2003
72,015
of course it could have happened...but you cant say for sure it would of

So IMO you can't take the club to task for announcing it if there was any risk at all that he would. Given Poyet's history with the media I certainly wouldn't have wanted the club to take that risk.
 


MattBackHome

Well-known member
Jul 7, 2003
11,747
A few bad headlines does not a PR DISASTER make.

It appears that the club has, once again, done everything BY THE BOOK. That cannot be a bad thing.

Does ANYONE believe they would release a statement like that without having gone through the most rudimentary attempts to inform Gus first? Really? So he left yesterday's meeting unsure as to whether he would continue as manager? Really?
 


Uncle Spielberg

Well-known member
NSC Patron
Jul 6, 2003
42,866
Lancing
How would you have reacted if Gus had broken the news live on BBC? Are you suggesting that this could not have happened?

You'd have been the first on here whinging about how unprofessional it was.

Maybe I am stupid but why not make the decision to sack Poyet TODAY and not yesterday knowing he was live on BBC 3 in a hour or so ?
 






LamieRobertson

Not awoke
Feb 3, 2008
47,038
SHOREHAM BY SEA
So IMO you can't take the club to task for announcing it if there was any risk at all that he would. Given Poyet's history with the media I certainly wouldn't have wanted the club to take that risk.

i simply would have as i said last night made the decision today and announced today..thus avoiding what seems to be a pressured release last night
 


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