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I retired from advertising a few years ago (having helped one or two decent companies rework their brand identities). My first reaction to this is that it will be hard to reproduce when it's small and the drop shadow will complicate the logo when reduced. You won't be able to read "Queens Park Rangers" at all. Unnecessary floweryness.
Shame really because the old logo delivered heritage and stuck the brand "QPR" big and bold in the middle. Old logo not dated - poor move but typical of a new broom.
Yes, thats why we are known as the Seagulls, it is pluralised to encompass all breeds, makes and hue of seagull. For your pedantic observation to be of any merit whatsoever we would need to monikered "The Seagull" which sounds more like a Pub or a Boat than a Soccer Team.
I wish our creast was the 100 year creast! that was shit hot, my fav shirt by a mile!
The old one was MUCH better. Look.
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I mean what was wrong with that ? Its all lovely and swirley and everything.
The old one was MUCH better. Look.
![]()
I mean what was wrong with that ? Its all lovely and swirley and everything.