Having seen it on display today, what is the verdict, especially about the WHITE back?

No-don't like it at all. The white back is horrible and what's with those fake collars? Sponsor's logo is dreadful too.
Sorry to seem so negative but this is the first home shirt I won't be buying.
is the sponsor logo iron on
In fact the collars are SO ridiculous that I think they'll one day acquire 'cool' status.
Actually I really like the collars... does that make me cool then?