He actually DID, didn't he?
Ancelotti wanted him to go with him to Real Madrid, and he turned down the offer - only to be ditched when the new manager arrived.
A little story that a few Brighton fans might think about, when casting Bruno as a money chasing Judas.
The difference being that Tony Bloom would never have allowed a new coach/manager to have treated a club 'legend' like Bruno with such contempt - as a Brighton fan, Tony Bloom probably viewed Bruno with a similar level of reverence as those supports you're being a bit harsh on.
Says way more about the Everton board than it does Bruno... sadly.
Bruno has chased the money and (yes) laughably job security at Chelsea... It's so funny it hurts.
He's no Judas however, just another person who played (well) for the club. Consigned to history, which ended a bit limply - all by his own hand... his choice...
That situation was a bit different though - many, and probably Duncan himself, thought he had a good chance of becoming their next permanent manager. Bruno might not have felt that way in Brighton - more probable that we would have been offered to work under another manager.
I'm guessing Tony Bloom is not a complete amateur and the reason why Bruno got a role in the staff in 2019 was due to his qualities and personality rather than some favour offered to a fan favorite. If sending Bruno on a one-way ticket to Kazakhstan would have been the best choice for Brighton & Hove Albion, that would probably have been the solution Tony would have gone with. If he was making staffing & football decisions with his heart rather than his brain, the club would not be where it is today.