Yes, you'd think so wouldn't you? However the thread I've linked to below tells you that the club's merchandising and ability to exploit commercial opportunities like that is currently ....um .... 'not quite what it should be'.We will also have to take into account Mitoma's commercial value to the Club. There's a huge following from Japan in terms of matchday tickets, shirts.......etc. It's just not transfer fees / salaries but our brand and global appeal. Mitoma will be a massive loss in this respect, far more than Fati.
[Albion] - BHAFC: Premier League club with League One retail department
New training gear out today https://shop.brightonandhovealbion.com/featured/featured-collections/new-in/?utm_source=nikewinterwarrior&utm_medium=email&utm_campaign=retail&dm_i=2D77,1ZTMV,3IPK3N,74A6I,1 Hurry, while stocks la.... Dur, sold out mate!
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