Beach Hut
Brighton Bhuna Boy
Yes - Simples - in many cases you sell advertising to a company based on a footfall or audience numbers - if you don't hit the numbers you can't charge the top rate. So TV advertising, perimeter advertising, even branded lounges and events can take a hit.
Its a bit like the Brighton Pier - they can't charge the rents for the franchises if they don't get the numbers on the pier.
Thought you would know this BH?
Was totally unaware of this, thanks for sharing