Fan Service.
This isn't Wall Street, not everything has to be considered with an eye on the business, thinking only in cold, hard figures. The germans understand that, it's a shame we don't. It's even more of a shame that people are happy to deride people who understand that.
I think every last person on this board would like £200 season tickets.
You said 'Barber take note' as if he should be looking at halving season ticket prices. We have a FFP target to meet, if we took £200 off every season ticket, we'd lose around £4.3 million a year in income. Cracking business model that.