Well, one very good reason is that Arsenal women played nearly all their home WSL (and all their WCL home legs) at the Emirates. Its why I'm baffled why we are going to build a womens' stadium rather than investing those funds in paying higher transfer fees, higher wages and for longer contracts...and play our womens home games at the Amex. If Arsenal can do it (with both their men and women in Europe last season) then I'd like to hear Barber explain why we can't.
I can field that one for Barber, if you like?
The planning permission for the building of the Amex has attached, some strict limits on the number of matches that can be hosted per season.
Unless they've taken a strategic decision to treat the whole club as one entity - and that each separate arm doesn't necessarily have to be profitable in isolation? Perhaps they feel that the exposure / brand awareness / good PR gleaned from the womens' team's considerable success is worthwhile return on the comparatively modest investment?Are they making MONEY from it though? You can get a season ticket at the Emirates for £100. Just over half the price of one at Burgess Hill Town.
I don't see how Arsenal are getting it so right, when they have to pretty much give tickets away. And until they actually start making money from it, it's unsustainable in the long run, isn't it?