This is always spun as a problem for men to sort however ultimately more women need to watch sports. Theres a much larger percentage of Men that follow team sports, go to the games and sign up for the sports subscriptions, they spend a fortune on sports and thats why it's all geared towards men because it makes commercial sense.
Twitter and Facebook is full today of feminists calling for equal pay for Male and Women footballers but how many of them actually regularly go to watch a women's team?
I think if Women are playing for England then they should get the same as the Men playng for England. At club level it is much harder due to the revenue generated by the wormen's teams.