When does the Errea contract run out?

[Herr Tubthumper]

That shirt is great, but I'm not joining the line to pay 79.99EUR, which is unbelievably what Hertha fans have to pay for it.

Hertha BSC fans probably think it is unbelievable what Brighton fans have to pay for their match tickets, beer and food etc.

 

[Neecha]

How about we get a new shirt deal and a new high profile sponsor (sorry Gary) but at least Addidas and Sony would create more hard cash

 

[Superphil]

One a minor point they're actually 74.95 euros which is £62 BUT the quality is 10 times that of Errea. In fact it is a shirt you actually feel you could play sport in.

€70+ is the norm for shirts in Europe, even Errea shirts. If you happen to be an Ado Den Haag fan in Holland, or a Norwich City supporter in Germany, you'll pay €70-80 for the current Errea shirts when buying them from online vendors. It's much the same with all brands, whether you buy them online, or go to the clubs official stores. I think that when the Euro first was introduced €70 was roughly equivalent to the £40-£45 we pay, but since the currencies all went tits up they've not reduced their prices, but to us the difference seems so much greater.

 

[Superphil]

How about we get a new shirt deal and a new high profile sponsor (sorry Gary) but at least Addidas and Sony would create more hard cash

If we went to a bigger brand I'd be pretty sure we would make less margin from shirt sales, as Nike/Umbro or Adidas would charge the club more for the shirts that Errea charge. So less to be made there. The offset would have to be in the shirt sponsor paying more.

I wonder how the sums would come out, if we get promoted, then we can expect perhaps as much as £1M for shirt sponsorship, if we don't then I guess it will be a lot less.

Reportedly, next season, Southampton, West Ham and Reading will earn £3.2M combined for their shirt deals in the EPL (£1M each), whereas last season Wolves, Bolton & Blackburn earned a combined figure of £1.8M (600K each).

If you are trying to attract shirt sales, then yes, a high profile brand might help, but similarly, having a local business would also boost sales. I don't imagine many people make a decision to buy thier home teams shirt based on the sponsor.

 

[Herr Tubthumper]

€70+ is the norm for shirts in Europe, even Errea shirts. If you happen to be an Ado Den Haag fan in Holland, or a Norwich City supporter in Germany, you'll pay €70-80 for the current Errea shirts when buying them from online vendors. It's much the same with all brands, whether you buy them online, or go to the clubs official stores. I think that when the Euro first was introduced €70 was roughly equivalent to the £40-£45 we pay, but since the currencies all went tits up they've not reduced their prices, but to us the difference seems so much greater.

Fair point about the currency.

 

[El Presidente]

We sold 22,750 shirts last season, so the club will be in a fair bargaining position when the next contract is due.