The FC, also known as Brighton, competes in the Premier League, the top in English sports. Therefore, it’s not surprising it’s widely popular among football lovers in the UK and beyond its borders. The team is an English Cup winner and 3rd Tier Champion; these achievements are the loudest since the club’s establishment.
Besides the impressive performance during tournaments, Brighton & Hove Albion attracts significant investments from different companies to increase financing and grow revenue. It’s no secret that sponsorships are an important part of every FC’s income, so it’s time to learn about the most famous Brighton & Hove Albion collaborations.
Betway
The leading gambling company launched an exclusive partnership with the English football club in 2019, and the contract is still valid. Betway is a UKGC-licensed platform; while users often choose non-GamStop betting sites like those tested by Jack Reeve and Bradley Oliva, the operator is still in demand among British punters.Its collaboration with Brighton & Hove Albion attracted a lot of attention from users due to the regular updates on the team’s performance. Betway offers unique betting opportunities, in line with exclusive broadcasting rights and special promotions for the FC fans.
Additionally, Betway stands out among standalone betting websites, providing a tailored experience for football enthusiasts. Their partnership with Brighton & Hove Albion extends along with traditional betting, advancing a sense of community and engagement among football fans.
American Express
The payment provider is less famous than Visa and Mastercard, its main competitors, but is still growing its impact in the UK and beyond its borders. AmEx is known as a stadium sponsor in the country. The American Express Stadium is located in Brighton, so it’s not surprising that the local team is its official partner. The football club and the payment company have interacted for over a decade already.This collaboration is not only about organizing and sponsoring matches; the two sides also manage a charity fund and volunteering initiatives. Amex and Brighton & Hove Albion regularly hold meetings and other events to improve the overall population’s well-being in the region, mostly targeting the younger generation.
Nike
Football clubs often form partnerships with sports fashion brands, which benefit both parties. The Brighton team is no exception; in 2019, the FC extended its already existing collaboration with Nike for three years. The company supplied players with training kits with its logo, which undeniably increased viewers' interest in the brand. The corporation has also launched a custom collection with special Brighton & Hove Albion designs, boosting customer engagement.Snickers UK
2024 is the fourth year of FC’s partnership with Snickers UK, the leading workwear brand in Europe. The company’s logo will be on the team players’ shirts during the following season, which significantly boosts viewer’s excitement about the company. The managers of Brighton & Hove Albion confirmed the extension of this collaboration. They mentioned that the football club is delighted to interact with the brand and promote its products during matches.Heineken
The football club has collaborated with the famous brewery worldwide for over ten years. Sometimes, it’s impossible to imagine a fine match without beer. The company supplies drinks throughout multiple British locations, and AmEx Stadium, home of Brighton & Hove Albion, is no exception.The two parties also launched bespoke bars, allowing football lovers to try special mixtures dedicated to their favourite team. According to the FC’s Head of Commercials, Heineken has for over a decade been a fantastic partner, providing fun during match days.
British Airways
Collaborations with airlines are not the latest concept, so Brighton & Have Albion couldn’t help but support the trend. British Airways became the football club’s partner in autumn 2023, and now the team’s stadium is filled with bright advertisements. The agreement also implies networking opportunities for more guests’ convenience and positive experiences.The football club aims to increase awareness of BA Euroflyer, providing individuals with the chance to travel from London’s airport, Gatwick, cheaply and comfortably to numerous destinations worldwide.
Impact of Partnerships on the Team’s Recognition & Success
Reports indicate that the overall Brighton & Hove Albion income from sponsorships reached $19.9 million. American Express is the primary investor, with over $10.3 million spent on the football club. Undeniably, this strategy benefits the team’s growth and profits during the season. Overall, collaborations are beneficial for both parties. Companies can promote their products and services to a broad number of football fans both offline and online. At the same time, Brighton can get increased attention from other investors and gain more revenue in the following tournaments.Final Insight
The famous English football club boasts multiple partnerships with well-known brands, including AmEx, Nike, British Airways, and Heineken. Besides the promotional goals, the team maintains a Brighton & Hove Albion Foundation. This non-profit organization aims to change people’s lives through football and educate the younger generation about their prospects in the industry.The Brighton team is predicted to form more collaborations in the future, which will definitely increase demand for its matches and help develop more charity initiatives to invest in the population’s well-being.