The reaction to these surveys always amuses me. If the Pie is too expensive eat before you travel or bring your own. Same with the tea, beer, etc either buy it or don't. Shirts, programmes and other merchandise all fall into the same category, either buy it or don't. I buy a replica shirt every now and then if I like them, but never wear them, but that's choice.
Regardless of what you wish to believe the football club is a limited company, they have a LEGAL responsibility to their shareholder(s) to protect their interests. They also, you'd imagine, wish to remain competitive but profitable in terms of their offerings, something I think they strike the balance on very well.
To answer your forthcoming questions / observations:
Yes, we are fans not customers, from a PR perspective, but in reality, as with ALL football clubs we're customers.
I know, what a bad fan not wearing a replica shirt.
Yes I do, normally around 88 minutes
Regardless of what you wish to believe the football club is a limited company, they have a LEGAL responsibility to their shareholder(s) to protect their interests. They also, you'd imagine, wish to remain competitive but profitable in terms of their offerings, something I think they strike the balance on very well.
To answer your forthcoming questions / observations:
Yes, we are fans not customers, from a PR perspective, but in reality, as with ALL football clubs we're customers.
I know, what a bad fan not wearing a replica shirt.
Yes I do, normally around 88 minutes