It's Beach Hut FFS, anything that remotely looks like rebuffing market forces and he is glibly rolling out one-liners about red flags and communism. Everybody else recognises this as being a bit dim, but not him.
There are many reasons for lowering prices. Match days tickets are a relatively insignificant revenue stream nowadays with TV money being what it is, so clubs ought to be able to afford to do so. Also, some clubs are finally realising that expensive tickets will gradually alienate the game's core support. A large slice of the people who can afford to spend £200 on a family day out at the football won't think twice about going to west end shows (or whatever) instead when the day itself stops offering value for money with poor performances and results on the pitch.
