Same goes for United - robbing bastards.
I can hear the boardroom converstaion now;
"So, how y'all doing guys"
"Not too bad sir."
"Have y'all made me many dollars this week?"
"Not a great deal - its the summer - there's no matches"
"That's not what I want to hear boy. Sell more shirts then. Make me some dollars"
"Everyone's already got one, though"
"Then just y'all change the shirt, so everybody needs a new one. Jeez do ah have to think of everything around here?"
"We're not allowed sir. The shirt has to last two seasons"
"What kind of a motherfucking limey rule is that?. Hang on boy, ah've got it. Who's that offence-man - the one who looks like Shrek?"
"Rooney, sir?"
"that's him. Roonaldo. Give him the number 10 shirt, boy, so all the suckers have to buy a new shirt"
"Right away sir"
etc, etc...
But they have released a new kit aswell though so changing the number only made a difference because people who were going to get Rooney on the back have to buy 1 extra number.