Randsta
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[Football] Loyalty schemes blasted by football fans
- Thread starter Bozza
- Start date
Gritt23
New member
We can look for ways of rewarding "loyalty" all we want, but the reality of modern football is that it's the £££s that matter. This is the road football has been travelling down and clubs would much rather you spent your money in their club shop that on a trip to an away game. For the club "loyalty points" are only relevant when a big game comes along that is going to be massively over-subscribed, which to the club means a guaranteed sell-out. So they will not be going over-board to devise an ultra-fair way of calculating every aspect of what we deem "loyalty".
Likewise, clubs appreciation of STHs in general (at bigger clubs; I don't feel it's reached us yet) is dropping because the spend per seat is much higher if it's a tourist sat there at the Emirates, because he is far more likely to be spending in the club shop than the Arsenal STH. If the STH buys a shirt a season, that is one shirt per season they have sold for that seat. Whereas, if that seat is sold to a different "tourist" every game, who is making their once in a season trip to The Emirates, then the occupants of that seat throughout the season will spend FAR more on shirts.
Truth is a STH gets into a little routine, which probably includes walking past the programme seller, the club shop and maybe even brings his own sandwich with him. That is a lot less than the day tripper who buys it ALL.
JJ McClure
Go Jags
If I twirl my scarf to ring of fire would that help clock up extra miles?
Tony Meolas Loan Spell
Slut Faced Whores
Exactly. The only time it may come into play is if we draw Crawley or someone A in the FA cup and they have a limited capacity away end even with the 15%? rule.
Generally these days if you are organised you will get a ticket. And fret not JCLs if we draw Arsenal, Chelsea, City or Utd away you will get a ticket
studio150
Well-known member
What are Palace fans complaining about, buy an away shirt and get more points,and the cost of the shirt will be less than most tickets at PL games. So rather than going to the Emirates buy another shirt, save money get more points.
I would however deducted points from those that leave games early, minus 10 points for each minute from the end of the game.
I would however deducted points from those that leave games early, minus 10 points for each minute from the end of the game.
The issue was that since 2013/14 the club started allocating points for away matches attended (20 each and 40 for non London / SE) plus 500 for each ST. It also included points earned in the last season in the Championship order to allow those that went before we were in the Prem to be right up the pecking order. These points were supposed to give priority for away matches. All worked fine for 2 years but now the club is allowing someone that buys stuff in the Club shop to earn the same points as an away match eg going to Stoke would be say £35 for the ticket, plus travel, food, time etc etc. For this you get 40 points - the same as if someone bought a shirt or a few beers. Completely unfair and wrong and TBF one of the only mistakes that CPFC2010 have made re the fans.
F*ck off and tell someone who gives a shit eaglejizz, I was talking about Albion games.
Tony Meolas Loan Spell
Slut Faced Whores
Again in the Prem (should that ever happen) I cant see ANY problem getting a ticket for ANY away game so I don't see a problem. The ONLY time is when its a limited capacity away from home in the cup. Maybe, just maybe if there was a cup final as well but if you are a STH you are generally guaranteed one anyway.
Sheebo
Well-known member
- Jul 13, 2003
- 29,297
If you're organised, as an Albion fan, who goes to say 3+ away games a season you will pretty much guarantee yourself a ticket for any possible game. And maybe a STH too...
I honestly think way too much is made of loyalty points and shit on forums like this (I appreciate the premiership is / would be different). If you apply / purchase when the tickets go on sale or when your 'points' allow you to apply, you will almost always get your ticket.
I've never once not got a ticket I was after personally speaking. Only one time had major issues (and that was me not applying on time and a mate still sorted me a ticket - West Ham away when we won 1-0), and I don't often go away that often. If we drew Arsenal in the cup this season away from home I wouldn't panic whatsoever about not getting a ticket, even though there will be many others with higher points...
I honestly think way too much is made of loyalty points and shit on forums like this (I appreciate the premiership is / would be different). If you apply / purchase when the tickets go on sale or when your 'points' allow you to apply, you will almost always get your ticket.
I've never once not got a ticket I was after personally speaking. Only one time had major issues (and that was me not applying on time and a mate still sorted me a ticket - West Ham away when we won 1-0), and I don't often go away that often. If we drew Arsenal in the cup this season away from home I wouldn't panic whatsoever about not getting a ticket, even though there will be many others with higher points...
BBassic
I changed this.
- Jul 28, 2011
- 12,351
Middlesbrough University actually has a pretty good program for digital artists.
#TheMoreYouKnow
Chicken Runner61
We stand where we want!
- May 20, 2007
- 4,609
When they mean loyalty don't they just mean how much of your money you give to the club?
You could live in outer mongolia and go to every match shout yer head off but if you only buy a ticket and a bottle of pop the club won't be interested in that loyalty
Its the £ in your pocket that gets in the tills they judge you on
You could live in outer mongolia and go to every match shout yer head off but if you only buy a ticket and a bottle of pop the club won't be interested in that loyalty
Its the £ in your pocket that gets in the tills they judge you on
E
Eric Youngs Contact Lense
Guest
The clubs are simply targeting the loyalty aspect incorrectly.. Buying stuff in the shop should be rewarded with discounts to buy more stuff in the shop. Away tickets or match tickets should be rewarded with discounts onmatches. Ie target them at people who want them..
Honky Tonx
New member
One gets loyalty points from supermarkets and no one complains. Loyalty should be rewarded so if people take the time to go to away matches to support their team then they should get first choice when it comes to buying tickets for big matches. I think it's a good idea that loyalty points should be given when buying club merchandise. Those people who only want to go to the Amex when the likes of Arsenal, Liverpool or Manchester United come down really have no grounds to complain should they not be able to buy tickets.
SDG
New member
- May 26, 2014
- 144
The Star article is sourced from here: http://theeaglesbeak.com/2015/08/loyalty-points-not-a-fair-system/
Loyalty points isn't the issue, being able to buy loyalty from the club shop and bars is a flawed system, especially when it was being ran in the more expensive areas of the ground last season as a "test".
Parish has never commented on it.
Pogue Mahone
Well-known member
- Apr 30, 2011
- 10,749
Poor bloke.
Stato
Well-known member
- Dec 21, 2011
- 6,590
I don't think there is a Middlesbrough University. Did you mean Teeside University?
Shuggie
Well-known member
As many people have already pointed out, the idea that buying a shirt is a display of loyalty that should give the purchaser access to tickets ahead of the fan who attends more games is anathema to most of us. I think the reason we feel that way is because there are two different things going on here:
(1) companies generally operate loyalty schemes to influence potential customers to choose their product over a competitor's or to persuade existing customers to buy more ... ie to stimulate demand
(2) whereas, in the football context these schemes have generally operated as a mechanism to ration tickets in some approximately fair way when demand outstrips supply ... ie to regulate demand
Allowing type (1) expenditure play a role in (2) is in conflict with the fairness principle of the traditional loyalty/membership schemes.
Fans will continue to be unhappy about these new hybrid schemes unless we adjust our ideas of fairness or the clubs modify the schemes.
On the other hand, the arguments over what is or isn't a fair way of quantifying loyalty for the purposes of rationing tickets will continue for as long as Croydon remains a shi*hole.
(1) companies generally operate loyalty schemes to influence potential customers to choose their product over a competitor's or to persuade existing customers to buy more ... ie to stimulate demand
(2) whereas, in the football context these schemes have generally operated as a mechanism to ration tickets in some approximately fair way when demand outstrips supply ... ie to regulate demand
Allowing type (1) expenditure play a role in (2) is in conflict with the fairness principle of the traditional loyalty/membership schemes.
Fans will continue to be unhappy about these new hybrid schemes unless we adjust our ideas of fairness or the clubs modify the schemes.
On the other hand, the arguments over what is or isn't a fair way of quantifying loyalty for the purposes of rationing tickets will continue for as long as Croydon remains a shi*hole.