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[Brighton] i360 filing for administration



Official Old Man

Uckfield Seagull
Aug 27, 2011
9,140
Brighton
I don't believe it can. It has poor positioning and, if you did fancy it, you would only go up there once. I used to work in Tower Point, so I enjoyed great views across town for 16 years.
I'm in the 'yes it could work' camp, but in the right hands. I looked up some figures and saw that the Pier took £25 million in 2022 but only £15 million in 2023. Proof alone that the town is dying. But when you look at those figures you have to also look at the fact they have 10 million visitors a year and loads of things for the visitors to spend money on. Be it a stick of £1 rock or a £25 wristband. And people come back year after year and spend that money.
Look also at the work being done at Madeira Drive. The zip wire has a huge presence with the Zip Deck. Packed daily although very few go on the wire. In a few years the length of Brighton Beach will be near on two miles of things to see and do. So the i360 needs something other than a tall lump of concrete. It needs a reason to go to that area, laugh and have fun, and spend a few £'s.
 




Not Andy Naylor

Well-known member
Dec 12, 2007
9,004
Seven Dials
If they get new operators, they have to cut prices and maybe make it part of a ticket that also gives you admission to, perhaps, the zip wire and the upside-down house. It's poorly located because even if you're a local who would be interested in seeing Brighton from high up, you can't see the Pavilion or much at all (although I can see my house). Any talk of someone buying it and doing something else with the site (eg by Argus reporters) forgets that the land is owned by the West Pier Trust and the i360 pay them rent.
 
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Tom Hark Preston Park

Will Post For Cash
Jul 6, 2003
72,437
If they get new operators, they have to cut prices and maybe make it part of a ticket that also gives you admission to, perhaps, the zip wire and the upside-down house. It's poorly located because even if you're a local who would be interested in seeing Brighton from high up, you can't see the Pavilion or much at all (although I can see my house). Any talk of someone buying it and doing something else with the site (eg by Argus reporters) forgets that the land is owned by the West Pier Trust and the i360 pay them rent.
I wouldn't trust the West Pier Trust as far as I could throw them. Self-serving ****s
 


Westdene Seagull

aka Cap'n Carl Firecrotch
NSC Patron
Oct 27, 2003
21,535
The arse end of Hangleton
Some right miserable ****s on here. I like it and in the right hands it can be a success.
I suspect you're missing the point (purposely). A vast amount of those of us that objected to the i360 - and still do - do so more because of the risk to the taxpayer than the idea itself. It should have been privately funded without the council taking a gamble with OUR money. The original figures couldn't even pass even basic scrutiny but councillors were blinded by the idea itself and the shed loads of money they thought would roll into council coffers.

It's a great engineering feat but in the wrong part of the city. I didn't want it to fail - why would I as a local taxpayer ?

As an aside, and maybe this makes me a miserable ****, I went up it once - for free - and really couldn't see the great attraction. Would never have paid to ride it.
 
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Westdene Seagull

aka Cap'n Carl Firecrotch
NSC Patron
Oct 27, 2003
21,535
The arse end of Hangleton


Herr Tubthumper

Well-known member
NSC Patron
Jul 11, 2003
62,800
The Fatherland
I suspect you're missing the point (purposely). A vast amount of those of us that objected to the i360 - and still do - do so more because of the risk to the taxpayer than the idea itself. It should have been privately funded without the council taking a gamble with OUR money. The original figures couldn't even pass even basic scrutiny but councillors were blinded by the idea itself and the shed loads of money they thought would roll into council coffers.

It's a great engineering feat but in the wrong part of the city. I didn't want it to fail - why would I as a local taxpayer ?

As an aside, and maybe this makes me a miserable ****, I went up it once - for free - and really couldn't see the great attraction. Would never have paid to ride it.
I'm not missing the point at all. But the 50m is sunk cost :shrug: . By all means complain about how the attraction was originally funded, but moving forward it will not help to resolve the current situation.

As an aside, and maybe this makes me a positive outlooking person, I went up it once - paid - and loved it although felt a bit giddy after a few too many of the Nyetimber they were selling.
 


Tom Hark Preston Park

Will Post For Cash
Jul 6, 2003
72,437
Indeed. Rachel Clark the WPT CEO has made a tidy living of £70k a year for decades.
Saw her once on a Brighton edition of Salvage Hunters flogging off the West Pier's heritage by the pound. And that other one, the guy in the anorak? Every time another bit of the pier fell into the sea he'd be interviewed on the beach, smugly chortling about how they had all the bits in storage and how they could rebuild it. That went about as well as you'd expect. Abhorrent leeches
 




Han Solo

Well-known member
May 25, 2024
2,633
I'm not sure that increasing the portion of the view occupied by empty sea would have helped the situation. :lolol:
Maybe not a thrilling ride for those expecting water in the sea but for everyone else it should be value for money.
 




Paulie Gualtieri

Bada Bing
NSC Patron
May 8, 2018
10,681
Tear it down so I don't have to pretend to want to ride it when I come and visit. Monuments that scream "you're a tourist, give me all your money" are rarely as successful as cities and countries hope.
Agree, the ferris wheel in Dam square isn’t even in the top 10 of attractions ridden.
 








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