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[Football] How much can clubs SPEND this summer (TL:DR)



El Presidente

The ONLY Gay in Brighton
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Jul 5, 2003
40,219
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I've had to split this into sections.

As the season concludes, many fans will be turning their attention of the ability of the club they support to spend money in the transfer market this summer.

We have seen clubs being restricted in recent summers in terms of player recruitment due to the Premier League’s Profitability and Sustainability Rules (PSR). These allow clubs to lose £105 million over three years, although this is reduced by £22 million for every season they were not in the Premier League over the assessment period. Certain expenses, such as infrastructure, academy, community and women’s team, are excluded from the PSR calculations.

It should be noted that just because clubs can spend in terms of PSR headroom, there’s a separate issue in terms of whether they have access to enough cash to pay for the instalments.

In the most recent financial statements that dealt with the 2023/24 season there was a huge range in the results between the most profitable and biggest loss-making clubs.

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The estimates contain assumptions about each club’s financial performances for the current season 2024/25, and also historic PSR allowances.

Football clubs have financial year ends that have to be between 31 May to 31 July, with the vast majority choosing 30 June, reflecting when player contracts expire.

It was very noticeable that there were effectively two transfer windows in the summer of 2024, one which applied to those clubs under PSR pressure and therefore had to sell before 30 June, and then the formal window ending 1st September 2025.

We have graded each club 1-4 in terms of its ability to spend significant sums this summer in the transfer market, with 1 being in a strong position to 4 being challenging.

Arsenal: 1

Whilst 2024/25 will go down as a bridesmaid year for Arsenal, with two eliminations in cup semi-finals and a runners up in the Premier League, the club is in a strong financial position for recruitment purposes.

Its record revenues of £616 million in 2023/24 are likely to be exceeded in 2024/25 due to the expanded Champions League format, which brought in more UEFA broadcast revenue and seven home matches at The Emirates stadium.

Arsenal has accounting losses of £70 million in the two seasons to 30 June 2024. The sales of Emile Smith Rowe and Eddie Nketiah in the current season will generate pure profits of about £50m as both players are from Arsenal’s academy. Add back estimated infrastructure costs of a further £50m, a similar amount for the academy itself and Arsenal are looking at a small estimated PSR profit over the three-year assessment period.

Arsenal can therefore easily spend as much as their owners choose to allow without any PSR pressures.

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Arsenal is the most profitable club in Premier League history and will be able to reap the benefits of this prudent strategy over the summer, so if a striker is not signed it cannot be blamed on PSR.

Aston Villa: 3/4

Villa’s owners Nas Sawiris, Wes Edens and Atairos have backed managers in the transfer market in recent season. The club lost £206 million in the two years to 30 June 2024, although these losses can be mitigated by PSR allowances. The sale of Jack Grealish in
2021 will have dropped out of Villa’s PSR figures for the current season and this will have made things more complex for the club.

Qualifying for the Champions League in 2024/25 has boosted revenues by over £100 million as Villa reached the quarter finals, as well as the sales of Duran, Diaby, Lui and others.

However, Villa have spent over £900 million since returning to the Premier League in 2019 and since then have exceeded UEFA’s guideline of spending no more than 70% of revenues on wages every season.

Failure to qualify for the Champions League for 2025/26 will have increased the pressure on Villa to balance the books, so the exit door may have to be used as much as the entry one over the summer.

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Bournemouth 2

Bournemouth have spent eight years out of the last ten in the Premier League and have quietly established themselves as one of the middle-class clubs of the division.

Bournemouth were in danger of exceeding PSR limits in 2023 but were able to treat a £71 million loan write off from former owner Maxim Demin as being an adjusting expense.

The sales of Dominic Solanke and Dean Huijsen in the current financial year mean that Bournemouth are likely to book far lower losses in 2024/25 than the £66 million they generated the previous season.

Bournemouth have the lowest matchday revenues due to the capacity of the Vitality Stadium, but smart spending in recent years has meant that this has not prevented the club from being successful in the transfer market.
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Brentford: 1

Arguably the best run business in the Premier League, Brentford made an overall small profit in the last two years, and the sale of Ivan Toney last summer will have generated a significant gain for the club. Its approach of player recruitment in terms of spotting players that other clubs have not considered such as Bryan Mbeumo and Yohan Wissa is likely to pay further dividends this summer as they are attracting attention from clubs with bigger budgets.

As a consequence, Brentford have no PSR concerns but are unlikely to break the bank for the sake of it as this is not the way that owner Matthrew Benham likes to do business. Brentford fans have total faith in the owner so even if star players leave the Gtech Stadium over the summer they are confident they will be successfully replaced.

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Brighton 1

Brighton have made an accounting profit of over £200 million in the last two seasons, mainly driven by player sales, so their PSR profits will be at least £50 million higher.

They are also one of the pioneers of using and understanding data analytics for recruitment purposes, signing the likes of Cucurella, Caicedo and Mac Allister in the process who have left for far higher fees than paid by the club.

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Brighton spent big by their standards in 2024/25, but chief executive Paul Barber has already indicated that the club will more likely return to its tried and tested model of recruiting relatively unheard players from unfamiliar markets this summer.

Brighton’s biggest challenge is more likely to be preventing bigger clubs from taking the likes of Pedro, Baleba and Mitoma, although Brighton have probably lined up replacements as they do for players in all positions.

Burnley 2

Because Burnley have spent two years out of the last three in the Championship, the club’s PSR loss is limited to £61 million. This may mean that Burnley have to be a slightly cautious in the summer in terms of recruitment. Burnley spent more money signing players in 2022/23 when in the Championship than in any season when they have been in the Premier League, so the club’s transfer strategy is likely to be modest by choice as much as necessity.

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Chelsea 1 or 4

Chelsea’s ability to spend big in the transfer market may be determined by the Premier League’s response to the sale of the women’s team in 2024 which generated a £199 million profit. If this is accepted by the Premier League, then Chelsea would have significant flexibility in terms of what they can spend. If the profit is excluded, then things will be far more challenging, and they may have to sell before they can buy.

Chelsea has the most expensive squad in the world, costing over £1.4 billion to assemble. They are also the club with the highest profits from player sales, which shows the club’s success at generating cash from playing inventory.

Champions League qualification justifies the huge investment in the young squad on very long contracts. Participation in the FIFA Club World Cup in summer 2025 is worth at least $50 million which will make up for the lack of a front shirt sponsor for most of the last season.

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Crystal Palace 2

Crystal Palace will not have made much money from winning the FA Cup as the prize is just £2 million, which does not move the dial even for a small club, but the memories are priceless. European football next season will probably necessitate an expansion in the squad to allow the club to deal with the demands of Sunday-Thursday-Sunday football.

The good news for Palace is that the sales of Micheal Olise and others in recent windows has reversed a relatively poor player sale strategy. Combined with losses being under control for many years Palace can spend with relatively few worries this summer.

The club will be more concerned about keeping hold of players who have performed superbly in 2024/25 such as Maheta, Wharton, Guehi and Eze. New contracts for any of these would be just as important as new recruits.

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Everton 3

Everton are still paying the price for a haphazard and expansionary transfer policy under former owner Farhad Moshiri which will take time to unravel as contracts expire over the next few years.

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The points deduction that was incurred as a result of the PSR breach following the spending spree has led to wages flatlining in recent years, partly out of necessity and partly due to the former owner reducing financial support for the club.

New owners the Friedkin Group will therefore have to spend smart rather than big as Everton move into the new stadium at Bramley Moor Dock. One marquee signing this summer is certainly possible, especially with some players out of contract, but the chances of a series of big name and big money incomings is less likely.
 




El Presidente

The ONLY Gay in Brighton
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Jul 5, 2003
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Fulham 2

Fulham have managed to get their costs under control in the last couple of seasons, although paying £85 in wages for every £100 of revenue in 2023/24 is a cause for concern. Manager Marco Silva has hinted that he would like to strengthen the squad over the summer and should not face any PSR problems if there is actual cash to spend.

Owner Shahid Khan has backed the club extensively in the past, as Fulham are the fifth biggest loss making club in Premier League history, so a £100-150 million further player investment is possible.

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The Leeds United 2/3

The great news for Leeds United fans is that the club is back in the Premier League. The disappointing news is that the club will have to box clever in terms of recruitment. Two years in the Championship means Leeds are restricted to PSR losses of just £61 million for the 2025/26 assessment period.

The club lost over £1m a week in the Championship in 2023/24, thought the sales of Gray and Georginho will have helped the finances in the current season.
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A £100 million spend is just about feasible, the player sales from last summer could boost this further if the club wanted to push the boat out.

Liverpool 1

Liverpool won the Premier League with much to spare in 2024/25. The prudent, analytical approach of owners FSG implemented by Michael Edwards not only delivered the league title but did so with hardly any investment in the transfer market.

This means that Liverpool will be in a very strong position to spend over the course of the summer, with a very strong group phase in the Champions League boosting the coffers
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Liverpool is outside of the top ten spenders on player signings since 2019, but their model is a classic case of being smarter rather than bigger. The contract extensions for Salah and Van Dijk are arguably worth far more to the club than a huge investment in untried new players.

Liverpool certainly have the capacity to spend £200 million, whether that fits in the with the Moneyball model they successfully employ is another matter.

Manchester City 1 or 4

The good news for Manchester City is that the club has the PSR headroom to spend heavily over the course of the summer in new players. City have generated more revenues than any other Premier League club in each of the last three seasons and this is likely to have been replicated in 2024/25. With Kevin De Bruyne’s salary coming off payroll in 2025/26 the club have further leeway to invest in players, although it could be argued that the success rate of new players joining the club has decreased in the last couple of seasons, so spending big is not as successful as in former years.

City have the largest revenues of any Premier League club, and this is mainly driven by the club’s commercial revenues as sponsors have lined up to be associated with the trophies won in recent years.
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The cloud hanging over Manchester City is the outstanding verdict, and potential punishment, in relation to charges made by the Premier League. The outcome of the commission hearing into City’s financial activities could result in a fine, a transfer embargo, a wages cap or a points deduction. Manchester City remain confident that they will be cleared of all charges and made some statement signings in the January 2025 transfer window.

Manchester City could spend a further £200 million this summer unless there is a negative result to the charges.

Manchester United 2

Manchester United had a challenging 2024/25, but the claims of part owner Jim Ratcliffe that the club could have been ‘bust by Christmas’ seem to have overplayed the reported financial crisis at Old Trafford.

Manchester United had the highest EBITDA (Earnings Before Interest, Tax, Depreciation and Amortisation) profit of any Premier League club as well as the second highest revenues in 20234/24. EBITDA is a cash profit from the day-to-day operations of a business as opposed to an accounting one and shows the appeal of Manchester United in terms of ticket sales, sponsors and broadcasters.

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The chances of Manchester United matching the £219 million on new players in summer 2024 are slim, unless there are some departures too. The sales of McTominay and Greenwood generated modest but pure profits of £35 million last summer and the departures of Rashford and Garnacho could replicate this but with bigger gains.

Manchester United have already signed Matheus Cunha from Wolves so it could be a busy summer at Old Trafford, but the net spend is unlikely to be high, but spending smart, instead of spending big, is perhaps a strategy that would benefit the club.

Newcastle United 2

Newcastle have a had a relatively quite couple of years in the transfer market due to PSR constraints, but they are in their strongest position for some time in the summer of 2025, helped by Champions League qualification.

Winning the Carabao Cup was great for fans in terms of memories of Wembley, but only earned Newcastle £100,000 in prize money which will have been more than swallowed up in bonuses, costs of the victory parade and add on fees.

The good news for Newcastle is that the £73m losses incurred in 2021/22 will drop out of the PSR equation on 1 July 2025. The significant player sales of Minteh, Anderson and others in the last year or so will have provided a further boost, Newcastle’s revenue, which flatlined under Mike Ashley’s ownership, have doubled in the last five years, although a lot of that has been absorbed by existing investment in playing talent. A £100-£150m spent is certainly feasible though, more if there are player departures.
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Nottingham Forest 2

Forest qualifying for Europe next season is great for fans, but the Conference League is not good for the club’s accountants. UEFA only distribute 9% of the prize pot to clubs in the Conference, compared to 74% for those in the Champions League.

When West Ham won the Conference League in 2023 revenues fell compared to the previous season because the extra revenues of a Sunday-Thursday-Sunday season were offset by higher costs and a lower Premier League position.

Forest have quickly established themselves in the Premier League and have a top ten wage budget. The accelerated spending in the club’s first season in the Premier League will drop out of the equation in 2015/26 so Forest should be able to spend modestly for their European adventure.

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Sunderland 1

The good news for Sunderland is that the club can spend significant amounts in 2025/26 from a PSR perspective, as Sunderland have only made losses of £18 million in the last two seasons.

Sunderland can only lose £61 million for PSR purposes in in the three-year assessment period in their first season in the Premier League but the sale of play off winner Tommy Watson and the likely departure of Jobe Bellingham will boost profits further to allow even more potential spending on new players.

Since being relegated from the Premier League in 2017 Sunderland have not spent more than £10 million in a single year on player signings, despite having parachute payments for three seasons.

The more concerning issue is that both Ipswich and Southampton spent over £100 million after being promoted in 2024 yet were relegated by a considerable margin. Sunderland could easily match this level of investment.

It will be interesting to see Sunderland’s strategy, which could either be one of spending on players to aim for survival, or banking the money from the Premier League and just enjoy a season in the top flight with the view to building a stronger squad for another promotion campaign in 2027/28.

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Tottenham 2

Spurs finances on the face of things look poor as the club has made pre-tax losses of £125 million in the last two seasons. The PSR add backs for infrastructure costs on the new stadium and training ground erase these losses and mean that Spurs have a considerable PSR profit.

This means that manager Ange Postecoglu has the capacity to spend, but there is a slight problem in that Spurs recent spending on signings has been on credit, with incoming players arriving on deals that are paid in instalments, as tends to be the norm in modern trading. Spurs owe over £330 million in unpaid fees, a considerable proportion of which are due in summer 2025, so this may be the biggest constraint preventing spending for the Champions League campaign next season.

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West Ham 2

West Ham had a poor 2024/25 with a bottom half Premier League finish. Each place in the final league table is worth about £3.4 million so it is likely that West Ham did not achieve their own internally expected revenues.

The plus point for West Ham is that the sale of Declan Rice to Arsenal in 2024 generated over £100 million of profit, and this is included in the three-year PSR assessment that includes 2025/26.

The club would appear to have a PSR capacity to spend significantly, but whether the owners are willing to provide the funds to buy new players is less certain. The noises coming from the club seem to be trying to dampen down fan expectations this summer.

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El Presidente

The ONLY Gay in Brighton
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Jul 5, 2003
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Wolves 2

Wolves have incurred substantial losses in the last two seasons, but successful player sale profits have offset these losses. With the exit door likely to be used this summer, fans fear that owners Fosun will be unlikely to match the £160 million net spend seen in 2022/23.

The owners have put out pronouncements that they want the club to be more sustainable, and this could result in spending being curtailed due to owner choice rather than PSR limits.

Wolves extended their financial year end from 31 May to 30 June recently, so the sale of Cunha in June may have sneaked the club into PSR compliance.

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The Optimist

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Apr 6, 2008
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Crystal Palace 2

Crystal Palace will not have made much money from winning the FA Cup as the prize is just £2 million, which does not move the dial even for a small club, but the memories are priceless. European football next season will probably necessitate an expansion in the squad to allow the club to deal with the demands of Sunday-Thursday-Sunday football.

The good news for Palace is that the sales of Micheal Olise and others in recent windows has reversed a relatively poor player sale strategy. Combined with losses being under control for many years Palace can spend with relatively few worries this summer.

The club will be more concerned about keeping hold of players who have performed superbly in 2024/25 such as Maheta, Wharton, Guehi and Eze. New contracts for any of these would be just as important as new recruits.

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A1X

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Sep 1, 2017
23,137
Deepest, darkest Sussex
So basically everyone can spend, except Villa and Everton (and possibly Leeds). And maybe Chelsea and City if rulings go against them.
 














dazzer6666

Well-known member
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Mar 27, 2013
58,412
Burgess Hill
Great post - thanks, will be really interesting as we go through the transfer window to see which clubs are digging themselves deeper into the mire……..
 






fly high

Well-known member
Aug 25, 2011
2,432
in a house
Interesting that our matchday revenue is the same as Villas even though they have a bigger stadia.
 


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