I have always felt irrespective of the existence on FFP Tony would be running the club within his own financial framework.
All FFP has done for the Albion is give Tony a protective shield when others are spending/losing tens of millions per season.
Yep, that's the way I've always seen it too.
Oh and I doubt that TB wants to splurge 39m over 3 years either.
But.... this is my view too. So, there is a logical inconsistency in my position, since TB (yes, I know through PB) voted for the relaxation of the FFP allowable losses. The consequences/implications of him doing so suggest to me either:
A) TB will, next season (which is when the relaxed FFP limits come into effect), continue to limit his losses to, say, £6m under FFP accounting. If so, he'll have to admit that he's not prepared to fund the club to the full extent allowed under the new FFP rules, which would be just fine - it's his money, after all, thus losing his "protective shield". Though, if this is what is going to transpire, one has to wonder why he voted for the relaxation...
OR
B) TB is prepared to go some considerable way towards losing £39m over three years to get his dream.
Given the inconsistency I've highlighted in option A, maybe, just maybe, option B is more likely?
One other, more general, point. The new limits are £39m over three years, not £13m pa. All a club has to do within the three year period is persuade the FL that they will make a loss no greater than £39m over three years. So, technically, that could look like £50m loss in year 1 followed by a credible forecast of an £11m profit over years 2 and 3. Whether any club will take it quite as far as that in their desire to get to the PL, I doubt, but it wouldn't surprise me to see 1 or 2 clubs chalking up a £20m loss in year 1 and claiming that they'll hit the 3 year target loss, with the FL being able to do little about it.