Leigh Holmwood
Tuesday September 4, 2007
MediaGuardian.co.uk
Marco Pierre White: follows Gordon Ramsay, Gary Rhodes and Jean-Christophe Novelli in hosting Hell's Kitchen. Photograph: ITV
The new run of Hell's Kitchen, this time with Marco Pierre White at the helm, turned into something of a deflated soufflé for ITV1 last night when just 3.6 million viewers tuned in.
Hell's Kitchen began its third series with an average audience share of 17% between 9pm and 10.30pm, according to unofficial overnights.
This was way down on the launch episodes of the first two runs, with series two - which featured members of the public and was presented by Gary Rhodes and Jean-Christophe Novelli - premiering with nearly 6 million viewers in 2005.
The 2004 first series, starring Gordon Ramsay and minor celebrities, opened with 7 million, with its lowest-rating episode pulling in 4.8 million.
Last night's Hell's Kitchen was beaten by a new episode of drama Silent Witness on BBC1, which attracted 6.5 million viewers and a 30% share over an hour from 9pm.
The second instalment of Channel 4's eco-reality show Dumped lost 700,000 viewers on its first night, pulling in just 1.7 million and an 8% share in the 9pm hour, tying with BBC2's new series Grandad's Back in Business.
Channel Five's Extraordinary People: 7/7 - The Man Who Should Be Dead picked up 700,000 and a 3% share between 9pm and 10pm.
Nigella Lawson's new show, Nigella Express, pulled in 2.7 million and a 12% share between 8.30pm and 9pm on BBC2 - well up on the channel's average year-to-date share of 8.6%.
BBC2 new cookery show was beaten by ITV1's Coronation Street, which pulled in 8.9 million and a 39% share at 8.30pm, while BBC1's Panorama attracted 3.2 million and a 14% share in the same slot.
Channel 4's documentary repeat 9/11: The Miracle of Stairway B picked up 1.4 million and a 8% share between 8pm and 9pm, while the start of a new series of Fifth Gear on Five brought in 800,000 and a 4% share in the same slot.
BBC1's news won the 10pm slot with 5.4 million and a 29% share over 30-minutes; while the new series of Australian comedy Kath and Kim pulled in 950,000 and a 5% share to BBC2 over the same time period.
Channel 4's movie repeat The Quick and the Dead picked up 1.2 million and an 11% share between 10pm and 12.05am; while Five's MacIntyre's Big Sting attracted 300,000 and a 5% share between 10pm and 11.05pm.
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Never having seen one before, I was a tad disappointed. Apart from the `throwing out` highlighted above, I thought there were too many celebs pretending to be shocked in a celebby way and not enough real reaction. Mainly because MPW was too nice to them - should have treated them like he treated the guests!!!
Anything is better with Gordon R! Especially when he gets changed into his whites and we get the obligatory torso shot!! YUM!
I reckon MPW will 'warm up' as the series gets going. In his autobiography, GR describes MPW as a complete nutter! He'll probably make GR look a pussycat by the end!
If the ratings continue to decline, I suspect he will be told to start acting more lairy to get the viewers in
Ramsey showed his passion when shouting when things went bad.
MPW is the type who relies on public humiliation of others. The girl who had her plate of eggs tipped upside down was one, this is calculated nastiness not passion , I missed the ejections part.
The guy is a sociopath and borderline psycopath, maybe funny to watch but youd better pray you dont end up working for one.