Fairly certain they'll get away with it by playing the sponsorship card. It remains to be seen how much the FL challenge it or even close it off. I'm not that optimistic and still think FFP is a crock of shit the way it's structured (not the intent)
Theres a clause in FFP that specifically regulates these kind of dodgy sponsorships, so if FFP is properly upheld there's no reason they wouldn't be hit with a big fine as well. I just don't think there's any chance of them every actually paying it.