FIFA Fashion police

[Lammy]

What the autorities are trying to prevent is ambush marketing. Addidas and all the rest of the official sponsor paid a lot of money for that right. A lot of the other companies that aren't officials sponsors also want in on the act so they'll try and do it other ways... like giving out free hats or even free tracksuits (and probably free beer!) just so that they will get their brand on tv.

Not just FIFA that do this type of thing. Olympics and other big events do it as well.

Well why aren't the official sponsors giving out free beer!

 

[Hatterlovesbrighton]

Well why aren't the official sponsors giving out free beer!

Cos they've spent all their money on getting the sponsorship!!

 

[Skint Gull]

What the autorities are trying to prevent is ambush marketing. Addidas and all the rest of the official sponsor paid a lot of money for that right. A lot of the other companies that aren't officials sponsors also want in on the act so they'll try and do it other ways... like giving out free hats or even free tracksuits (and probably free beer!) just so that they will get their brand on tv.

Not just FIFA that do this type of thing. Olympics and other big events do it as well.

I can understand then that maybe a free hat or t-shirt you were just given outside the ground by a rival company shouldn't be let in but not letting somebody wear the own club shirt is outrageous! I'd go mental if i was told to take an albion shirt off outside the ground. What a load of bollocks!

 

[Jesus Gul]

T mobile block book a number of seats and get people to dress in bright pink thus spelling out a T by the corner flag opposite the cameras

saw this at the AllianzArena but as they sponsor Bayern it is probably accepted/part of the deal

 

[Hatterlovesbrighton]

I can understand then that maybe a free hat or t-shirt you were just given outside the ground by a rival company shouldn't be let in but not letting somebody wear the own club shirt is outrageous! I'd go mental if i was told to take an albion shirt off outside the ground. What a load of bollocks!

Highly highly likely to be just scaremongering.

 

[eastlondonseagull]

It's all true. But it's not down to adidas etc, it's down to the sports' governing bodies. According to my marketing mate:

"Apparently at all major tournaments, including Euros and World Cups, there are brand police who go round making sure the ever-increasing hijackers don't take the piss.

It's not done by adidas or nike or whoever, it's arranged by the governing bodies like uefa and fifa,

Anyway, if you walk into a WC stadium in official Holland or Brazil apparel, which is Nike made, you're fine, but if you're kitted out in Nike and Puma stuff that's non-tournament specific, just leisurewear, you're in touble and will be asked to remove it. This has nothing to do with adidas, but the gov body, in this case FIFA.

A colleague of mine went to germany last wk and apparently there were some german guys in BAVARIA dungarees...clearly an attempt by a brewer (Bavaria) to try to hijack the fact that Bud is the WC beer and pays highly for it. So, and this is funny if a little extreme, they were told they couldn't go into the stadium in their dungarees and ended up walking in in just their pants!

On one hand it's ridiculous of Fifa, on the other, even more cheeky of Bavaria to think they could get ten identically dungaree-adorned guys into the stadium, hope people take photos or cameras zoomed in on them for comedy value and they get a huge amount of free publicity."

 

[Seagull73]

A colleague of mine went to germany last wk and apparently there were some german guys in BAVARIA dungarees...clearly an attempt by a brewer (Bavaria) to try to hijack the fact that Bud is the WC beer and pays highly for it. So, and this is funny if a little extreme, they were told they couldn't go into the stadium in their dungarees and ended up walking in in just their pants!

Why is it clear that was a marketing ploy? How does he know they weren't just stupid German twats dressing like w*nkers for the sheer hell of it?

They are German after all...!!

 

[eastlondonseagull]

Why is it clear that was a marketing ploy? How does he know they weren't just stupid German twats dressing like w*nkers for the sheer hell of it?

They are German after all...!!

Exactly. That's why it's such a controversially draconian 'law'.

 

[Hatterlovesbrighton]

Anyway, if you walk into a WC stadium in official Holland or Brazil apparel, which is Nike made, you're fine, but if you're kitted out in Nike and Puma stuff that's non-tournament specific, just leisurewear, you're in touble and will be asked to remove it. This has nothing to do with adidas, but the gov body, in this case FIFA.

." [/B]

This sounds like bollocks to me. They'll take action against clear campaigns to ambush market (like the laederhosen and silly hats) but they aren't going to start making ordinary punters strip

 

[Charles 'Charley' Charles]

Think the funniest thing about all of this, is the fact the "ambushing" companies are getting more publicity then they could of dreamed of. Will also make FIFA and their official partners look very petty, whether they are or not, and people will avoid them as such.

 

[Yoda]

Not just FIFA that do this type of thing. Olympics and other big events do it as well.

I didn't see any happening in Athens two years ago.

 

[Tom Hark Preston Park]

Maybe it's the future of the game. The day could well come when Albion fans daring to wear the old cool SKINT shirts could be barred from The Community Stadium At Falmer for not signing up to the shirt advertising whichever shitty chain of Property Developers the club end up being sponsored by.

 

[Safeway]

What the autorities are trying to prevent is ambush marketing. Addidas and all the rest of the official sponsor paid a lot of money for that right.

Sure Adidas etc have paid a lot of money for the pitch-side advertising, but to try and dictate what supporters wear is just ludicrous. Fair enough if someone draped a Bavaria banner over the top of a Bud sign, but do these people really think television viewers are going to see some bloke in the crowd and think "Ooo, that's a nice Nike tracksuit, think I'll buy one"?

To be honest I can't see the point in these massive corporations sponsoring events like the World Cup anyway. Most free-thinking people know what they like and aren't going to buy a certain product just because they've seen it at the side of a football pitch.

 

[eastlondonseagull]

adidas' sales have risen 47% during this World Cup. They've spent more than $200m marketing their wares to football fans so far this year. Staff working in their Indonesian sweatshops earn $0.60 per hour.

 

[Yoda]

adidas' sales have risen 47% during this World Cup.

I've not brought any Adidas stuff for over 5 years because the stuff is SHITE!

 

[Basil Fawlty]

What a joke.

 

[eastlondonseagull]

I've not brought any Adidas stuff for over 5 years because the stuff is SHITE!

Trouble is, I love their seventies' gear from charity shops and car boot sales.

 

[GermanShepherd]

Well why aren't the official sponsors giving out free beer!

you dont call bud a beer, eh?

 

[GermanShepherd]

on the adidas thing, the team shirts ect are excluded from that rule. but supporters who wear shirts with e.g. carlsberg can expect that they have turn their shirt inside out, as a tv camera "could" show that fan with a rival product at the world cup.

it is a fukkin joke, bad enough the fans got to drink that pish anyway.

noticed the team-coaches? they carry the logo of sponsors hyundai... only that hyundai does not produce coaches....

they are mercedes benz coaches, but the merc logo has been replaced by hyundai's...

 

[Wozza]

Surely there's a human rights issue here

:thud: