When I lived in Newport, where the local rag is called the South Wales Argus, there was always a bloke at the Bus Station selling the paper and bawling out the fact that it was the late edition that he was selling - the Finale. Except that what he always shouted was "Argus Fine Ale".
If we want to honour Gus in a way that links him with a local paper, I'd be very happy to be reminded of a Fine Ale.
This reminds me of a game of Battleships being played between my daughter/step daughter at a boozer near Horam last night while waiting for our food.
Step daughter: E10
Daughter: Miss
And what did I order from the dessert menu after our main course? Eaton Mess - you couldn't make it up NSC and trust me I didn't.