Only just noticed the 1901 availability. Has Barber not managed to pre-sell all the posh tickets this season?
It's more than silly. Anyone who wants to go with a friend, or take their kids, will want tickets together. It should be open much earlier than this.
Yes, I did that too. Assumed it needs a phonecall or something but could just be a cock-up that they haven't been blacked out on the stadium map.If you click through to those blocks, there doesn't actually seem to be any seats available.
That's pretty much what I would have thought.65 seats is £2600 I expect or thereabouts.
Meanwhile cashed strapped ST holders who can't go, also can't get a bit back for their ticket, likewise as mentioned above, families or mates can't get a ticket for others even if just in the same stand so at least they can meet on the same concourse.
Really short-sighted policy this one. I understand they want to sell all their available tickets, get that entirely. The question really is to what point are those last sales counter productive to the benefits to existing ST holders, and fans who might not be buying because they can't get in the stand they want?
Getting down to say the last 200 tickets, should trigger the exchange really. It helps a lot of fans, got to be worth more than the last few tickets you sell.
Yes, I did that too. Assumed it needs a phonecall or something but could just be a cock-up that they haven't been blacked out on the stadium map.
Presumably Barber, or more likely someone else employed by the club FT or as consultant, IS very expert in the mechanics of maximising revenue from ticket sales. The scenario (stadium nearly sold out and STs wanting to exchange) is very common worldwide now so there must be some decent evidence around.
If the average ticket price for Saturday is say £40,
That's pretty much what I would have thought.
But I guess the key thing we don't really know is the current elasticity of demand for STs. Presumably Barber & Co are sufficiently bullish that going forward they don't need to look after STs by more favourable use of the Ticket Exchange...?
Cat A game so more like the cheapest ticket is £45!!
I was thinking more concessions to average out what those last 100 sales might be. I think U18 is £30, U10 is £20 or something.
Also 16.7% of what you pay for a ticket is VAT that the club has to pay over to HMRC. The club does however employ people that are leading experts in terms of 'monetisation' of fans, so you've got to assume that they know what they're doing.
The club seem to have found some East Upper and East Lower seats down the back of the sofa.
You'll only be wrong if all the newly found seats get sold quite quickly today. Otherwise you are absolutely right that maintaining the perception of excess demand and scarcity is VERY important to the club's strategy.Looks as though the Club are finding more and more vacant seats now....
I would be surprised if the Club chose to open up the Ticket Exchange for this game as they really won't want to "publish to the world" the number of STH who are willing to sell their tickets. Hopefully I'll be proven wrong.