[TV] PPV price point - what would you be prepared to pay?

The Large One · Oct 15, 2020

The Football Supporters' Association are in constant dialogue with the Premier League.

We've been asked to gauge fans' reaction to PPV. They're asking, given that £14.95 is almost universally considered too high, would you be more likely to pay £9.95, in line with iFollow? If so, would this be for around 25 or so games (obvs Liverpool, Man U, Chelsea etc would have fewer games on PPV).

They are at pains to point out no discussion has been made; they are merely after the fans' reaction.

Thanks in advance.

Dr. No · Oct 15, 2020

The Large One said:
They're asking, given that £14.95 is almost universally considered too high, would you be more likely to pay £9.95, in line with iFollow?

No.

Icy Gull · Oct 15, 2020

Is this a short term fix for as long as fans aren’t allowed into grounds? If so, yes of course I will happily pay up to a tenner for all games not on Sky or BT sport. It would make absolutely no difference who we were playing either. It could even be a cup game against someone like Grimsby, I’d pay

If it’s a long term thing that will still be running once we are allowed back into the ground, I’m not a fan and think that it would affect gates of smaller clubs for lesser games (i.e not against the top six or a derby game). Having said that, if it was a game I couldn’t attend I’d probably pay. Actually scrub that, I’d DEFINITELY pay.

Is it PotG? · Oct 15, 2020

A lot of demand and pricing will depend on things like match times & opposition.

Pierre the Painter · Oct 15, 2020

A fiver seems reasonable to me considering the vast majority will already be paying as much as a hundred pounds a month already for Sky and/or BT. I appreciate that covers other sports too but lets be honest football is the main reason these subscriptions are so high and the product is an inferior one being behind clsoed doors (and there are no discoutns on your package to account for this). Also many areas are suffering far worse than Brighton and Sussex, so it needs to be a national charge to reflect the current situation the country is in.

Saying that I think I've just talked myself out of PPV completely, go back to the model over the summer as more and more areas are locked down and the financial and social consequences of the lockdown are felt.

Hotchilidog · Oct 15, 2020

I currently pay around £7.50 per game to watch my NFL team (they should be paying me this season!) and I can also watch all the other games either live or in condensed ad free form plus hundreds of hours of archived games and original programming.

I would suggest something in £5+ range if this was to be a regular thing. Bearing in mind that most fans can access moody streams for games making the price-point a non-issue would surely increase 'legal' take-up. Clubs can bitch as much as they like but the £0 option is already out there and that is their competition

Farehamseagull · Oct 15, 2020

I paid £10 to watch our reserve team in the Carabao Cup so yes I would for all matches!

To be honest, I'm a bit of a mug and will be paying the £15 anyway unless there is another lockdown and I can't work and won't be spending a penny on anything other than household bills!

Dick Swiveller · Oct 15, 2020

A pedant writes that iFollow is £10 - not £9.95.

The Large One · Oct 15, 2020

Hotchilidog said:
I currently pay around £7.50 per game to watch my NFL team (they should be paying me this season!) and I can also watch all the other games either live or in condensed ad free form plus hundreds of hours of archived games and original programming.

I would suggest something in £5+ range if this was to be a regular thing. Bearing in mind that most fans can access moody streams for games making the price-point a non-issue would surely increase 'legal' take-up. Clubs can bitch as much as they like but the £0 option is already out there and that is their competition

So a tenner if it was short-term, but a fiver if it went on beyond, say, the New Year?

Tom Hark Preston Park · Oct 15, 2020

Won't be paying for PPV personally, but would imagine that the EPL will feel the need to put clear daylight between itself and the EFL's £10 offering, if only to reinforce it's image as a 'luxury brand', so will need to pitch it somewhat higher. £14.95, say

Tom Bombadil · Oct 15, 2020

My feeling, is for a fiver each i'd pretty much pay for every game. At a tenner it would probably be 2 or 3 the out of every ten games. At £15 it would have to be an important game, say a key relegation or european qualification game. I'm not sure that's a logical approach but my " gut feel " for the value of each price point is something like that.

Pondicherry · Oct 15, 2020

I don't really like watching Brighton live on TV. I tend to switch off if things are not going well as I get too annoyed. I much prefer watching live in the actual stadium because you are much more connected to the event. Hence I would pay if £5, possibly £7 max.

Chicken Run · Oct 15, 2020

I would happily pay the equivalent of a Now Tv day pass.

Taybha · Oct 15, 2020

I wouldn't pay to watch any games not involving Brighton and Hove Albion but would pay the £14.95 to watch a Brighton match if I had no other option , it's way too expensive but the persons responsible for the price point just know there will be enough mugs like me to make it a very lucrative business .

Publius Ovidius · Oct 15, 2020

As I have sky, I am a bit loathed to pay anything more to see sport...I have never PPV over what I pay on sky.

So I am out

Hotchilidog · Oct 15, 2020

The Large One said:
So a tenner if it was short-term, but a fiver if it went on beyond, say, the New Year?

To be honest I'd say start as you mean to go on and pitch it right the first time.

nicko31 · Oct 15, 2020

Tenner seems OK, about 3/4 of matches. Sometimes other stuff going on..

Beanstalk · Oct 15, 2020

For £5 each I'd happily dump my BT Sport subscription and just spend up to £25 on any Brighton games not on Sky's included broadcasts. At the very most, I'd be paying the same as I currently am for a product I actually want.

£14.95 a game, plus £25 for BT that is only going to cover Everton vs Liverpool, West Ham vs Man City, and Sheffield United vs Man City for the remainder this month. That's a rip-off.

Greavsey · Oct 15, 2020

Voroshilov said:
My feeling, is for a fiver each i'd pretty much pay for every game. At a tenner it would probably be 2 or 3 the out of every ten games. At £15 it would have to be an important game, say a key relegation or european qualification game. I'm not sure that's a logical approach but my " gut feel " for the value of each price point is something like that.

This. I think ultimately they would make more money if they pitched it at £5. I might even be inclined to watch the odd non-Brighton game at that price point...

clapham_gull · Oct 15, 2020

The Large One said:
The Football Supporters' Association are in constant dialogue with the Premier League.

We've been asked to gauge fans' reaction to PPV. They're asking, given that £14.95 is almost universally considered too high, would you be more likely to pay £9.95, in line with iFollow? If so, would this be for around 25 or so games (obvs Liverpool, Man U, Chelsea etc would have fewer games on PPV).

They are at pains to point out no discussion has been made; they are merely after the fans' reaction.

Thanks in advance.

Just to bear in min (and I'm not here expressing a view on price) the iFollow coverage is rubbish compared to what Sky will do. Often single camera.

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[TV] PPV price point - what would you be prepared to pay?

Would you pay £9.95 for PPV matches involving the Albion?

No. Against the concept of PPV

Yes - for pretty much all matches

Yes - for about half to three quarters of matches

Yes for about 5-10 or so matches

Yes - the occasional one here and there

Only consider it if it was lower still (please give sensible maximum price)

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