Only in the unlikely event they actually sell it. The exchange is designed purely to mop up tickets, that have already been paid for, to take them out of circulation so that the club can sell the rest of the seats in the stadium.
That's the point though, they aren't getting in for free as the seat has already been paid for. What the club want to be able to do is get 150% of the face value by selling it again via their exchange.
As an aside to that. with the club's current attendance reporting method, would it be possible...
It's not even about releasing cheaper tickets first. Release all available tickets at once so people can make choices because some people will still prefer the location of the more expensive ones.
That's the long and the short of it, the illegalities are a smoke screen IMO.
The club prefer to have empty seats and take tickets out of circulation via the exchange despite there only being a remote chance of getting anything back.
That also means that 'customers' who place their tickets on the exchange will only get any money back 3 - 4 times a season. The club have already had their money so it doesn't really effect them.
The law's the law I suppose but the club appears to prefer empty seats rather than endorsing an...