I wondered the same thing myself.
As an aside, the Blades have made this article public on Twitter.
unitedite @unitedite 1h
Belittling other clubs as tinpot/small - when they're above you in the league, averaging crowds 6000 higher - you are just looking stupid.
Ironically, Sheffield was in a race with Brighton to be the first city to officiate a gay marriage.
http://www.thestar.co.uk/news/race-is-on-for-gay-couples-to-tie-the-knot-in-sheffield-1-6439812
You really think that we don't know any northerners? There are modern inventions like trains, cars and motorways, to get around the country. Some of us have even lived & worked in the north.