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Please read again.... approach them and if the BBC say we will do what we want then release statement saying BBC weere also informed. This then cuts off the 'sacked live' spin.

Bozza .... god no I dont think they CHOSE to do it all. I think they totally miscalculated. The statement feels like they already knew the shit was hitting the fan and they were getting soemthing out asap. It shouldnt have come to that. I suppose thank god they got anything out at all as (and...

This entirely plausible BUT as soemone who worked in PR this is what PR people are paid to anticipate. It explains but does not condone.

Good PR would have been to first - inform Gus and lawyers (at least six hours earlier than he went on TV) second - once they are informed, release media statement to all outlets (at least five hours before TV) third - sit down with BBC and iron out how this is going to be played....seeing as its...

But we just HAVE havent we.... told him at exactly the time when he can do his worst.