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...and there go the worms!

You're opening up a whole new can of worms now!

....and them not having had to pay for a season ticket.

That would be a bit like HMV advertising a CD for £8 despite charging £10 on the basis that the same CD is available from Amazon at £8.

This is the basic point. They can argue that if they like, but a) they shouldn't and b) they're not allowed to.

So £25 + whatever it cost them to buy a season ticket for the North Stand.

Actually I think you've hit upon something there. Not everyone has to pay VAT either.

£25 + whatever it cost them to become a platinum member?

If you're a platinum member you've already paid for the privilege of being able to buy a ticket for £25. Therefore you can't buy a ticket for £25. And if the club has seriously advertised the prices in this way in order to allow away fans to buy tickets at a lower price than that available to...

Indeed. And therefore it is impossible to buy a ticket for £25.

The bit about it being true, mainly.

That's a very spurious argument about a single and as yet unspecific circumstance.

And for the avoidance of doubt, the club's webpage announcing the new prices states This means fans can get a ticket for as little as £25 which is quite plainly untrue.

Here's a link to the ASA form

ASA clamps down on misleading ticket prices27 February 2013 The Advertising Standards Authority (ASA) today ruled against four theatre ticket providers for quoting misleading ticket prices on their websites. We found that compulsory fees and charges were not being included up-front in ticket...