I agree to a point, and I may be a little cynical.
That said, we all remember B'muff a few years back. Since then the clamour for points has increased significantly and for some, the cheap price with 15 pts next to it will be too hard to resist.
A freezing Stoke in post Christmas January might...
No way will that many be there.
Harvesters will take the chance, paper tickets and all, that they'll get the 15 big ones whilst sat at home in front of the FireStick.