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I think this particular situation is of the club's (Barber's) making though. As has been pointed out, the drip-feed nature of this announcement will create speculation. The merits of the new membership is one discussion, the atrocious way it has been handled is another. I have generally...

Barber's Bollocks Scheme

How nice of Mr Barber. I'm truly grateful for this.

That improving efficiency line is odd. They have a fan database which they can cut by loyalty points, and 1901 membership and other groups already. How does adding a new membership variable alter efficiency?

This.