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I think you've misunderstood my post. They do nice clothes, but when somebody spends £300 on being head to toe in Jack Wills, socks and all, just to fit in with a certain group of people, thats what pisses me off. Sadly, the majority of those in said shops now do exactly that, which turns decent...

Not at all, but in general, most people kitted out in Jack Wills tend to be the private school boys and girls, head to toe in the stuff, willing to pay £30 for a pair of socks, and another £30 for a pair of boxers, just to try and fit a certain look. Superdry stuff is good quality, as is...

Yep, same here. I've been to a few open days recently at various Uni's, and all the 'upper class' sort tend to be dressed head to toe in Hollister/Superdry/Jack Wills/Abercrombie. Wearing one item is fine IMO, apart from Jack Wills, anyone in that to me is automatically classed a C***.

Jack Wills yes, but not so much Hollister. It seems a split has occurred, some people head to toe in it seem to be those wanting to fit in with the Jack Wills lot, but cant afford to do so. The odd polo shirt or t-shirt is completely different, especially as the logo's a seagull.

The Sheffield one has a sale rale at the back in one corner, as does the one in Bluewater/Lakeside whatever one it is. Its gone downhill the last 2 times i've been in, they've put complete shit in the sale section, and its slowly getting more expensive, at a time where i have no money. Add to...