It was apparently done in consultation with the Albion. Here's the probable script....
Whitehawk Exec: Hello is that Mr Barber
Barber: Yes
Whitehawk Exec: I'm calling from Whitehawk Football Club
Barber: Who ?
Whitehawk Exec: Your most local rivals
Barber: Listen, I don't know who you are, but...
Whitehawk were my non-league side, my nearest team.
There is now a vacancy.....
I could understand a little if there were serious league ambitions, but this.
Anyway, I live in Queens Park, what would my second nearest non-league side be folks ?