Asked about this. The tags are provided by Nike - the individual shops then add their barcodes. If spec shirts have them it's to identify the model/template, normally if a number of options are provided. The sleeve sponsor would be requested by the club to see the fit - guess there could be...
Hello, thought Albion fans might be interested in a story from a mate who works for Nike in Amsterdam. A few years back he was part of a team that worked up some prototype away or third kits that weren't selected. Apparently one that was based off an old 90s shirt was properly mocked up and...