Good piece in the Guardian today explaining how Switzerland managed to be a seed and we didn't. It's simple: the Swiss FA organised fixtures well, minimised friendlies to ensure optimal points, the English FA organised too many friendlies, one that offered minimal benefits
http://www.theguardian.com/football/blog/2013/oct/17/england-seeded-switzerland-world-cup-draw-friendlies
Of course, what it doesn't say is that it's the cost of Wembley that drives the need for friendlies and that's thanks to the cock-up over costs. So, ultimately it's Ken Bates' fault that we're not seeded
http://www.theguardian.com/football/blog/2013/oct/17/england-seeded-switzerland-world-cup-draw-friendlies
Of course, what it doesn't say is that it's the cost of Wembley that drives the need for friendlies and that's thanks to the cock-up over costs. So, ultimately it's Ken Bates' fault that we're not seeded
