New Specsavers Ad

[HovaGirl]

Anyone seen it? They were quick off the mark. Inspired.

Pic of ball boy with superimposed red cross
Pic of ball with superimposed green tick
Should have gone to Specsavers

 

[¡Cereal Killer!]

 

[CorgiRegisteredFriend]

Saw it in yesterdays paper. Very quick in deed. Wonder if they had already paid for the page and then did a last minute change of graphics.

 

[HovaGirl]

View attachment 38995

Thanks for the illustration! I'm not very good at that sorta thing!

 

[Tricky Dicky]

Very good, but in these days of everything digital,is it really that difficult to do. Having the idea in the first place is the real skill

 

[GingerBeerMan]

Very good, but in these days of everything digital,is it really that difficult to do. Having the idea in the first place is the real skill

I think it's more the fact most advertising campaigns are usually planned months in advance, it's a good move they can put this together in one day.

 

[seagullsovergrimsby]

Surprised they didn't go for
pic of Sir Alex Ferguson with a superimposed tick
pic of Winifred with a superimposed tick
pic of £15M graphic with a superimposed cross
strapline - Should have gone to Specsavers

 

[Philzo-93]

brilliant!!! Someone shake the head of marketing hand or that!!!

 

[Tricky Dicky]

I think it's more the fact most advertising campaigns are usually planned months in advance, it's a good move they can put this together in one day.

They buy the ad space ahead of time, but the content doesn't have to be. Tescos printed a full page apology for horse-gate last week just 2 days after it broke, and you can guarantee most of that time would have been the board discussing what to admit to and promise.