Creaky
Well-known member
Because these industries don't have a regulating body scared that heir entire world is unsustainable. The equivalent is the banking industry being told that they have to massively increase their capital reserves by the FSA (FCA now). This was an industry that almost imploded because they started to ignore basic economic principles. Football is exactly the same at the moment and it is in the interest of everyone (clubs, fans, players and the wider economy) that clubs be constrained to work in a financially sustainable way and not have a club a season going under.
Sounds very good but it seems very strange that the path taken by the League to ensure 'sustainability' has been to restrict the amount owners can invest in the club without penalties! Most businesses would be attempting to encourage, not discourage, investment. By all means restrict the amounts clubs can borrow but to prevent investment in other ways such as equity purchase, sponsorship etc is counter-productive.
I think the answer is in the name, Financial Fair Play - clubs that don't have rich investors feel it is unfair that they should be able to attract better players than they can - well that's life - it's not fair.
If the League had simply restricted the loans any club could have on their books to a fixed amount this would have done far more to stabilise the financial standings of clubs than the current system.