After the game on Saturday we popped in the shop as my teenage son was keen on getting some training kit. The first thing that hit me me was how busy and buzzing it was in there compared to the last time I went in post match. The next thing that really disturbed me was what an absolute mess in terms of meeting demand with supply.
Not ONE piece of Nike kit that would fit a 13 year old in the whole shop. Person after person asking the poor kids that work there about all various sizes and almost nothing available anywhere. Lots of disappointed customers wanting to hand over cash. A quick look at the online store today and there is almost NOTHING that anyone can buy in the Nike range. We must be losing money hand over fist by not being able to sell goods people desperately want. Is this a Nike issue? Surely the club need to be looking at a supplier that can actually supply? Or is it poor commercial management? If I was Barber I'd be pulling my hair out if he had much! With our profile rising surely we should be looking at retail beyond our direct channels?
Not ONE piece of Nike kit that would fit a 13 year old in the whole shop. Person after person asking the poor kids that work there about all various sizes and almost nothing available anywhere. Lots of disappointed customers wanting to hand over cash. A quick look at the online store today and there is almost NOTHING that anyone can buy in the Nike range. We must be losing money hand over fist by not being able to sell goods people desperately want. Is this a Nike issue? Surely the club need to be looking at a supplier that can actually supply? Or is it poor commercial management? If I was Barber I'd be pulling my hair out if he had much! With our profile rising surely we should be looking at retail beyond our direct channels?