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Just adding my perspective, as an ex-AITC employee, still in contact with many old colleagues. Let's just say this hasn't gone down well...

How? Shirt sales revenue goes to the club. The club DOES NOT fund the charity arm. They are two legally separate entities and all AITC money comes from grants (that have to be applied for each time and often include very detailed reporting as part of the agreements - I know this from experience)...

Similar in size to the Heineken Lounge. Yes, it looks over the pitch - the small windows you can see at the back of the North Stand are some of the offices.

More corporate space, similar to the Heineken Lounge in the South Stand.

It has been AITC for almost 30 years, and - as someone that worked there for four years, working in almost every area of the charity - schools, disability, inclusion, pathway, etc. - across the local community, that's a hard disagree from me.

Unlikely. Club may get more money from Amex on the naming rights, but the club and AITC are legally separate entities and all funding comes from grants or fundraising activities.