Just quoting my experience, perhaps its bullshit you clearly think it is, I love the AMEX the atmosphere it creates, the team it is building, the new fans we are getting, the success it is building, if thats all bullshit then yes I am full of it and very happy with the stench...
Let them laugh, It doesn't affect me.
I work all around the country and we are such a liked club on my travels, people I talk to love coming down for the football and all the away fans I talk to are so impressed by our new ideas on away fans, the colours, club images, reading out the away...