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[Albion] Amex Stadium name change..



nsclurker

Well-known member
Apr 3, 2018
342
How much space do they occupy and is it first floor level
Similar in size to the Heineken Lounge. Yes, it looks over the pitch - the small windows you can see at the back of the North Stand are some of the offices.
 




nsclurker

Well-known member
Apr 3, 2018
342
The community benefits of having a globally famous football club associated with a 173 year old American financial institution together with all the inward investment opportunities it creates are massively important for the region. When Mitoma is advertising Amex to the Japanese populace wearing an Albion shirt that’s a very good thing for the Brighton and Hove Albion charitable foundation. It could be the Bet your last quid away you f***ing mugs Community stadium. What a benefit that’d be. Honestly, why is this such a big deal? It’ll always be the Amex. They’ll be more official Amex branding. And what’s the problem with that? Amex HAS BEEN a fundamental part of Brighton & Hove for nearly 60 years. Generations of the COMMUNITY have worked for them and benefitted from their being here.
How? Shirt sales revenue goes to the club. The club DOES NOT fund the charity arm. They are two legally separate entities and all AITC money comes from grants (that have to be applied for each time and often include very detailed reporting as part of the agreements - I know this from experience) and fundraising activities.
 


Tom Hark Preston Park

Will Post For Cash
Jul 6, 2003
70,440
How? Shirt sales revenue goes to the club. The club DOES NOT fund the charity arm. They are two legally separate entities and all AITC money comes from grants (that have to be applied for each time and often include very detailed reporting as part of the agreements - I know this from experience) and fundraising activities.
The name change subtly (slightly misleadingly?) suggests that the club DOES fund the charity arm. If the club doesn't fund AITC, then it should be left up to the charity to decide what it wants to call itself shirley?
 


trueblue

Well-known member
Jul 5, 2003
10,468
Hove
Eh?

Albion's own official website refers to it as "The Amex Stadium":-

View attachment 162768
Sure - but it's proper name is/was 'American Express Community Stadium' as that article immediately makes clear. That's what the sponsors would have wanted to see on media with a much wider reach than the club website. For instance, on the TV graphics that are seen by hundreds of millions of viewers worldwide.
 


halbpro

Well-known member
Jan 25, 2012
2,873
Brighton
Foundation is much better understood description/word in global/US corporate speech. The B&HAlbion Foudation might be looking for income from global contributors. Albion in the Community is a very local brand and no doubt will continue to be used informally/colloquially.
Yes, Foundation is much easier to pitch to a broader audience for sure. I think using the AITC brand for their local outreach activities while Foundation is used for the money raising elements etc... could be a very sensible approach.
 




chaileyjem

#BarberIn
NSC Patron
Jun 27, 2012
13,982
There really is a stubborn belief by many on here that - whatever you can see before your eyes in terms of nearly 15 years now of Bloom, the club being run well and praised for doing so over and above any club in the UK - any new change proposed by the club - whatever it might be - there has to be a secret nefarious agenda , the fans are being let down or its being done in bad faith. Hey ho.
 
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Silverhatch

Well-known member
Feb 23, 2009
4,350
Preston Park
How? Shirt sales revenue goes to the club. The club DOES NOT fund the charity arm. They are two legally separate entities and all AITC money comes from grants (that have to be applied for each time and often include very detailed reporting as part of the agreements - I know this from experience) and fundraising activities.
The football tourists. The global profile of the club. The very FACT that the name of Brighton & Hove Albion is associated with a blue-chip financial brand, is currently successful in football’s most financially competitive era and is seen on a billion screens a week during the season (now add European competition). It’s marketing communications and the Charitable foundation benefits from this exposure as do any key partners of Albion in the community.
 


Jim in the West

Well-known member
NSC Patron
Sep 13, 2003
4,605
Way out West
The name change subtly (slightly misleadingly?) suggests that the club DOES fund the charity arm. If the club doesn't fund AITC, then it should be left up to the charity to decide what it wants to call itself shirley?
The current name includes the word "Albion", and AITC is very clearly "the official charity of Brighton & Hove Albion". (incidentally, I just looked in the AITC accounts - the club donated £380k to AITC last year). The new name will also, obviously, include the club's name....this would seem incredibly logical to me.
 




Monkey Man

Your support is not that great
Jan 30, 2005
3,165
Neither here nor there
Like many others, I'm not sorry to see "Community" being dropped. It's a word that can be meaningful and even admirable when applied in the correct context, but when an organisation as big as a Premier League club deploys it in any part of its branding, all meaning is lost and there's a risk of it being perceived as cynical and misleading.

I know our club isn't either of those things so I'm glad we're losing it. To be honest, even when we were a much humbler club I thought the word was a cringeworthy bit of marketing nonsense. (Sorry Dick.)
 




Bozza

You can change this
Helpful Moderator
Jul 4, 2003
55,863
Back in Sussex
I'm struggling to understand the fuss...

With regard to the stadium name change, pretty much everyone will call it The Amex as they have always done. I'm not going to lose any sleep over the dropping of the word "community:" because I have absolutely no doubt that Tony Bloom will ensure the club remains as community-focused as it's always been, to a level that puts most other Premier League clubs to shame.

The charity name change makes it clear which organisation the charity is intertwined with. There are several other Albions out there and, just a few years ago, West Brom would have been most neutrals guess as to which football club was THE Albion.
 




Terry Butcher Tribute Act

Well-known member
Aug 18, 2013
3,233
Inevitable reaction from our resident Barber bot (OBE) to a hint of criticism here, jumping on every reply.

Of course it's a little bit disappointing that the Community angle has now been officially dropped in favour of big business. I don't think anyone has said anything more than that.

Does anyone really care beyond that, I suspect not, as most people disappointed it's not really a Community Stadium will have had that disappointment before now.

And ultimately when our £30m new signing is thumping one in at American Express Stadium in front the Heineken North Hospitaloty Lounge, will anyone really be worried by what it's called?
 


Simster

"the man's an arse"
Jul 7, 2003
54,270
Surrey
I'm struggling to understand the fuss...

With regard to the stadium name change, pretty much everyone will call it The Amex as they have always done. I'm not going to lose any sleep over the dropping of the word "community:" because I have absolutely no doubt that Tony Bloom will ensure the club remains as community-focused as it's always been, to a level that puts most other Premier League clubs to shame.

The charity name change makes it clear which organisation the charity is intertwined with. There are several other Albions out there and, just a few years ago, West Brom would have been most neutrals guess as to which football club was THE Albion.
Is there even a fuss? Every time I dip into this thread, it's 90% of people saying that it's a reasonable name change for both the stadium and the charity.

And while I'm here I may as well just add that I agree.
 


Tom Hark Preston Park

Will Post For Cash
Jul 6, 2003
70,440
Inevitable reaction from our resident Barber bot (OBE) to a hint of criticism here, jumping on every reply.

Of course it's a little bit disappointing that the Community angle has now been officially dropped in favour of big business. I don't think anyone has said anything more than that.

Does anyone really care beyond that, I suspect not, as most people disappointed it's not really a Community Stadium will have had that disappointment before now.

And ultimately when our £30m new signing is thumping one in at American Express Stadium in front the Heineken North Hospitaloty Lounge, will anyone really be worried by what it's called?
Have to admit to being a bit vague about hospitality arrangements at the Amex generally, but would I be right in thinking that those in hospitality areas normally have to file out to seating in the general vicinity of their lounge to watch the game? If so, where will the seating for any Heineken North Hospitality Lounge come from?
 




chaileyjem

#BarberIn
NSC Patron
Jun 27, 2012
13,982
Inevitable reaction from our resident Barber bot (OBE) to a hint of criticism here, jumping on every reply.
A vocal minority of NSC criticises things all the time - and to everyones relief it passes me by and i don't see it or engage. For three months earlier this year I ditched the NSC itch and did something else instead. Not a very good bot at all. As for this well - several on here have argued this signals that community activity is no longer part of what the club does, that the AITC had no say in the name change and it was misleading, that this is clearly a precursor to getting rid of..checks notes ... the travel scheme and the end of the world no doubt, and several arguing that the values the club projected to earn Falmer have now been ditched. I disagree, as i think you disagree and several others on here and I have replied. Really boring that like a bot you call me a bot for doing so everytime. but hey.
 


Terry Butcher Tribute Act

Well-known member
Aug 18, 2013
3,233
Have to admit to being a bit vague about hospitality arrangements at the Amex generally, but would I be right in thinking that those in hospitality areas normally have to file out to seating in the general vicinity of their lounge to watch the game? If so, where will the seating for any Heineken North Hospitality Lounge come from?
I dunno, i was just being facetious, they will probably do a fans survey asking what they think like they've done for Safe Standing 😉
 


Greg Bobkin

Silver Seagull
May 22, 2012
15,012
I'm struggling to understand the fuss...

With regard to the stadium name change, pretty much everyone will call it The Amex as they have always done. I'm not going to lose any sleep over the dropping of the word "community:" because I have absolutely no doubt that Tony Bloom will ensure the club remains as community-focused as it's always been, to a level that puts most other Premier League clubs to shame.

The charity name change makes it clear which organisation the charity is intertwined with. There are several other Albions out there and, just a few years ago, West Brom would have been most neutrals guess as to which football club was THE Albion.
In the time-honoured tradition of NSC: THIS!
 


A1X

Well-known member
NSC Patron
Sep 1, 2017
18,123
Deepest, darkest Sussex
Will alway be Palace Pier
Will always be Amex.

Stop f***ing about with things. Nobody cares.
Quite right. It’s why I insist on referring the club at all times as Brighthelmstone & Hou Albion.
 




kevo

Well-known member
Mar 8, 2008
9,130
Unlikely I know, but in the refurbing of the stadium, I hope they reinstall the Peter Ward image that used to be on the wall near the shop. Used to love seeing that as you walked up from the station.
 




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