From the BBC website today:
A slogan used by a furniture store for nearly a decade has been branded offensive by an advertising watchdog. The Northampton-based firm uses its own name in ads and on vehicles to claim its prices are "Sofa King Low".
Police investigated complaints in 2004 and no action was thought necessary, but the Advertising Standards Authority (ASA) received more complaints. After further criticism over a regional newspaper ad the ASA has served a ban as the words could be "offensive".
Offensive? Personally, I think it is inspired!
A slogan used by a furniture store for nearly a decade has been branded offensive by an advertising watchdog. The Northampton-based firm uses its own name in ads and on vehicles to claim its prices are "Sofa King Low".
Police investigated complaints in 2004 and no action was thought necessary, but the Advertising Standards Authority (ASA) received more complaints. After further criticism over a regional newspaper ad the ASA has served a ban as the words could be "offensive".
Offensive? Personally, I think it is inspired!