Due to the club's ongoing commitment to improving the matchday experience at the American Express Community Stadium for all Brighton & Hove Albion supporters, the club store and the ticket office are both undergoing refurbishment, alongside the installation of a new online ticket website.*
Chief executive Paul Barber explained, "The shop is being redeveloped and rebranded with assistance from Nike and will reopen later this month, on the day our new kits go on sale.*
"We are also redeveloping the ticket office at the same time - and installing a new online ticket system. It will take a little time in terms of installation and transition, but once it is in place we expect it to provide supporters and staff with a better online ticketing experience.*
"We expect the new site to be available inside the next ten days, with broadly the same functionality as the old site, but as our ticket office and supporter services team continue to work with the third-party developers we are confident we can bring an improved service and some additional functionality.
"With the supporter services staff working hard to implement changes, fans purchasing match tickets can really help us by using the print-at-home option wherever possible, purchasing by phone in the short term and then online once the site is up and running - it is the simplest and cheapest way to buy too.*
"All fans can also really help us by logging onto the new site once it is live and ensuring all personal details are correct and specifically that we have information such as phone number, up-to-date email and address.
"I'd like to thank our supporter services and retail staff, who have been working around the clock, alongside Martin Perry and his project team and our third-party contractors, to oversee and complete the refurbishment works on the store and ticket office as swiftly as possible for the new season.*
Original article
Chief executive Paul Barber explained, "The shop is being redeveloped and rebranded with assistance from Nike and will reopen later this month, on the day our new kits go on sale.*
"We are also redeveloping the ticket office at the same time - and installing a new online ticket system. It will take a little time in terms of installation and transition, but once it is in place we expect it to provide supporters and staff with a better online ticketing experience.*
"We expect the new site to be available inside the next ten days, with broadly the same functionality as the old site, but as our ticket office and supporter services team continue to work with the third-party developers we are confident we can bring an improved service and some additional functionality.
"With the supporter services staff working hard to implement changes, fans purchasing match tickets can really help us by using the print-at-home option wherever possible, purchasing by phone in the short term and then online once the site is up and running - it is the simplest and cheapest way to buy too.*
"All fans can also really help us by logging onto the new site once it is live and ensuring all personal details are correct and specifically that we have information such as phone number, up-to-date email and address.
"I'd like to thank our supporter services and retail staff, who have been working around the clock, alongside Martin Perry and his project team and our third-party contractors, to oversee and complete the refurbishment works on the store and ticket office as swiftly as possible for the new season.*

Original article