- Jun 27, 2012
- 15,387
The New York Times have bought The Athletic
Massive move for the NY TImes - which is very profitable and already has a massive digital subscription base - but will give it access to a lot of new customers.
Also its interesting how their two audio offerings will be paired up.
Not sure what it means longer term or what the NYT plans are. The Athletic isn't profitable and a few years from being so...
My hope is it that it secures the UK football offering for longer...
https://www.theinformation.com/articles/nyt-to-buy-the-athletic-for-550-million
Full disclosure - i'm a subscriber - i got a free yearly subscription via my BT Sport subscription.
Massive move for the NY TImes - which is very profitable and already has a massive digital subscription base - but will give it access to a lot of new customers.
Also its interesting how their two audio offerings will be paired up.
Not sure what it means longer term or what the NYT plans are. The Athletic isn't profitable and a few years from being so...
My hope is it that it secures the UK football offering for longer...
https://www.theinformation.com/articles/nyt-to-buy-the-athletic-for-550-million
Full disclosure - i'm a subscriber - i got a free yearly subscription via my BT Sport subscription.