Keep at it. It's taken about 7 games to get my 5yr old watching the whole game, after a fair few matches of repeatedly being asked "how long left". For some reason getting his eyebrows singed by the cheap pyrotechnics at Wolves was the turning point. Without wanting to sound smug I'm delighted that the three of my boys that are going with me (126) are going to fully appreciate it. Happy days.My son is 5, and just not into it enough yet/doesn't have the attention span.
I hope in years to come he doesn't wish I'd taken him.