Email marketing

[Gwylan]

I've just received my regular email from Surrey County Cricket Club. I get these because three years I applied for Oval test match tickets online (I didn't get them).

I was a season ticket holder at the Albion on and off for 15 years: I gave up this season as I found it hard to get to every game as I now have a young family. However, I'm still keen to go along to the odd game and am especially keen to hear about special offers. Like many people though I only found out about them after the game (I see there are a few people on the Argus site moaning about this too).

Why is it that a club I registered with three years ago, one I don't support, and from whom I didn't even buy a ticket can market me hard, while a club that I have supported for 40 years and where have I have been a season ticket holder for most of the last 15 haven't sent me a single email in the last three years? Lord knows that Sussex CCC aren't the most dynamic of organisations but even they have been sending me regular emails in the close season.

It costs a small amount to set up an email marketing system and nothing to send emails. Why does the club not think about this, the simplest way to market itself. And yes, the club does need to have more special offers - I for one would come often - but we need to know about the ones it does have.

 

[Bozza]

I've been getting emails from the Albion for some time - they seem to have stepped up the volume recently with some sort of regular newsletter...

 

[Arthur]

It costs a small amount to set up an email marketing system and nothing to send emails.

Really??

f*** I'm going to be out of a job soon!

 

[Bozza]

Last one was a few days ago...

 

[Gwylan]

The last email I got from the Albion was September 2005, so why aren't they sending out emails to everyone on their mailing list? The marginal cost is next to nothing.

 

[redoubtable seagull]

The club does send out regular emails. Instead of unburdening your drivel on here why don't you phone the ticket office and ask to be put on the email list.

Anyway, you've got an internet connection, check the bloody seagulls website from time to time! The ticket offers are advertised there. If you're a fan of the albion you know how to access information about tickets.

 

[Gwylan]

The club does send out regular emails. Instead of unburdening your drivel on here why don't you phone the ticket office and ask to be put on the email list.

Anyway, you've got an internet connection, check the bloody seagulls website from time to time! The ticket offers are advertised there. If you're a fan of the albion you know how to access information about tickets.

Let me explain how marketing works. The point of marketing is for an organisation to tell potential customers of its products or services. Highly-paid people spend a good deal of their time thinking of ways to promote these products: life would be extremely easy for them if they didn't have to do this and they just relied on people ringing them up and asking if they had a good deal.

And if you'd read my post, you'd have seen that I didn't know there was an email list - that's the whole point.

Still, why bother to read someone's post when it's easy to make a cheap comment about a fellow Albion fan, eh?

 

[Cian]

I get them to old email adresses but not the one (my current work one) I used last time I bought something from the club shop...

 

[Arthur]

Let me explain how marketing works. The point of marketing is for an organisation to tell potential customers of its products or services. Highly-paid people spend a good deal of their time thinking of ways to promote these products: life would be extremely easy for them if they didn't have to do this and they just relied on people ringing them up and asking if they had a good deal.

And if you'd read my post, you'd have seen that I didn't know there was an email list - that's the whole point.

Still, why bother to read someone's post when it's easy to make a cheap comment about a fellow Albion fan, eh?

Let me explain how the clubs marketing works.......ex player given a few years service retires from the game gets a job working in marketing!

Now does it make sense?

Email isn't quite as quick cheap and easy as you make it out to be but there isn't a great deal more to it.

 

[redoubtable seagull]

The club has to become more sophisticated in its marketing and communication techniques but that takes expertise and resources which it doesn't have. It’s all very well having people’s email addresses but unless the data is analysed effectively and communication is customised, tailored and targeted it’s no more use than other forms of mass marketing. Your example of being ‘marketed hard’ by Surrey is a perfect illustration of that – three years of email communications without a purchase does not make for effective marketing.

My point centred on your statement about not finding out about the ticket deal until after the match and that you don’t receive emails from the club. You obviously have access to the internet and therefore could have found out about the ticket deal from the club’s website if you'd chosen to look. You could quite easily find out if the club has an email database and ask to go on it.

That’s called initiative but hey why let that get in the way of slagging off the club. It’s a popular pastime of late.

 

[steward 433]

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