Albion drew a sixth blank and suffered a first away defeat of the season as they lost 2-0 at Rotherham.
They trailed to a Danny Ward volley just before half-time, then had chances to level in the second period.
However their improvement failed to bring reward and their hopes of a comeback were killed off when Matt Derbyshire struck late.
They also lost Gordon Greer to another injury.
Their six games without a goal equals a club record and is their worst such drought since 1970.
The only bright spot of a tough evening was a super debut on the right by the lively Anthony Knockaert.
Dale Stephens sent a one-on-one wide after the break and Bobby Zamora, on as sub, headed a pinpoint Bruno cross wide when well placed.
Knockaert’s free-kick curled over the wall forced Lee Camp into a diving save to his left.
But hopes of a point were ended when Liam Ridgewell lost possession, Bruno made a mess of dealing with the resulting cross and Derbyshire pounced.
Albion hit the post late on as Knockaert's cross was touched on by Kayal but the contest was over by then.
Rotherham (4-4-2): Camp; Facey (Richardson 75), Broadfoot, Belaid, Mattock; G.Ward (Clarke-Harris 75), Smallwood, Green, Newell; D.Ward, Derbyshire. Subs not used: Cairns, Collins, Wood, Ledesma, Thorpe.
Goals: D.Ward 45, Derbyshire 86.
Yellow card: None Albion (4-4-2): Stockdale; Bruno, Greer (Crofts 83), Dunk, Ridgewell; Knockaert, Stephens, Kayal, Murphy (LuaLua 72); Wilson (Zamora 62), Hemed. Subs not used: Maenpaa, Calderon, Goldson, Baldock.
Goals: none Yellow card: None Attendance : 9,269 (375 away) Referee : Ollie Langford (West Midlands)
Original article
They trailed to a Danny Ward volley just before half-time, then had chances to level in the second period.
However their improvement failed to bring reward and their hopes of a comeback were killed off when Matt Derbyshire struck late.
They also lost Gordon Greer to another injury.
Their six games without a goal equals a club record and is their worst such drought since 1970.
The only bright spot of a tough evening was a super debut on the right by the lively Anthony Knockaert.
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- Greer back and Knockaert makes debut
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Dale Stephens sent a one-on-one wide after the break and Bobby Zamora, on as sub, headed a pinpoint Bruno cross wide when well placed.
Knockaert’s free-kick curled over the wall forced Lee Camp into a diving save to his left.
But hopes of a point were ended when Liam Ridgewell lost possession, Bruno made a mess of dealing with the resulting cross and Derbyshire pounced.
Albion hit the post late on as Knockaert's cross was touched on by Kayal but the contest was over by then.
Rotherham (4-4-2): Camp; Facey (Richardson 75), Broadfoot, Belaid, Mattock; G.Ward (Clarke-Harris 75), Smallwood, Green, Newell; D.Ward, Derbyshire. Subs not used: Cairns, Collins, Wood, Ledesma, Thorpe.
Goals: D.Ward 45, Derbyshire 86.
Yellow card: None Albion (4-4-2): Stockdale; Bruno, Greer (Crofts 83), Dunk, Ridgewell; Knockaert, Stephens, Kayal, Murphy (LuaLua 72); Wilson (Zamora 62), Hemed. Subs not used: Maenpaa, Calderon, Goldson, Baldock.
Goals: none Yellow card: None Attendance : 9,269 (375 away) Referee : Ollie Langford (West Midlands)
Original article